Summer 2015 New Movie Franchise Gaining Traction with Licensees at
Expo in Las Vegas
HOLLYWOOD--(BUSINESS WIRE)--
Paramount Licensing is headed down the road of a major consumer products
launch for next summer's "MONSTER TRUCKS" movie, based on Paramount's
original idea, with today's announcement of a master toy license deal
with toy innovators Spin Master.
This marks the first licensee partnership publicly announced in
support of the high-octane family film "MONSTER TRUCKS," from Paramount
Animation, set for release on May 29, 2015. The live action film,
utilizing state of the art CGI animation, is based on an original
concept. Produced by Mary Parent, directed by Chris Wedge, with a
screenplay by Matthew Robinson and Glenn Berger & Jonathan Aibel and
Derek Connolly, the movie stars Lucas Till, Jane Levy, Barry Pepper, Amy
Ryan, Rob Lowe, Danny Glover, Holt McCallany and Thomas Lennon, and is
currently in production in Vancouver, B.C.
To roll the movie into the toy aisle of retailers, Paramount has
partnered with leading toy manufacturer, Spin Master Ltd., to serve as
the global master toy licensee for the franchise. Spin Master, having
recently won multiple Toy of the Year Awards from the Toy Industry
Association, will develop an extensive line up of vehicle-based products
that will launch alongside the film.
"Spin Master is known for their innovation," said LeeAnne Stables,
President of Consumer Products and head of Paramount's Marketing
Partnerships. "They are the ideal partner to bring the incredible
abilities of our Monster Trucks to life with fun, must-have toys
consumers have never seen before. This line will be a major presence at
retail and a cornerstone of our licensing program across all major
categories."
"We are thrilled to be working with Paramount on such an exciting,
adrenaline-packed movie which has great toyetic appeal," said Craig
Sims, Vice President of Global Licensing and Business Development for
Spin Master. "The partnership to develop toys around Monster Trucks is a
match made in toy heaven!" added Krista DiBerardino, Chief Marketing
Officer for Spin Master.
Paramount will be providing current and potential partners a closer look
at the new franchise at Licensing Expo. Interested parties can stop by
booth #S141.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor
of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB)
(NASDAQ:VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount controls a
collection of some of the most powerful brands in filmed entertainment,
including Paramount Pictures, Paramount Animation, Paramount Vantage,
Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies.
PPC operations also include Paramount Home Media Distribution, Paramount
Pictures International, Paramount Licensing Inc., and Paramount Studio
Group.
About Spin Master Ltd.
A multi-category children's entertainment company, Spin Master has been
designing, developing, manufacturing and marketing consumer products for
children around the world since 1994 and is recognized as a global
growth leader within the toy industry. Spin Master is best known for
such popular brands as boy's action phenomena and 2009-2010 Boy's Toy of
the Year winner Bakugan Battle Brawlers™, and award-winning brands Air
Hogs®, Aquadoodle™, Spin Master Games™ including the popular Hedbanz™,
Tech Deck™, Zoobles™ and SpyGear™. The company has also marked an entry
into children's media with the launch of Spin Master Entertainment, a
subsidiary focusing on the design, development and production of
television and other media properties. Spin Master employs over 900
people with offices in Toronto, Los Angeles, London, Paris, Hong Kong,
Mexico City, Munich, and Milan. For additional information please visit: www.spinmaster.com.
Paramount Pictures
Ashley Bodul, 323-956-7823
Ashley_Bodul@paramount.com
or
Spin
Master
Rachel H. Griffin, 310-871-3919
RachelG@spinmaster.com
Source: Paramount Pictures Corporation
News Provided by Acquire Media