Nick Debuts "Dragon Island Duel" TV Special May 25 at 11 a.m. (ET/PT),
Launches Dedicated Online Game, App Update and All-New Consumer
Products Line
Inspired by Hit Preschool STEM Curriculum Series
NEW YORK--(BUSINESS WIRE)--
It's monster machine mayhem in May as Nickelodeon launches a month of
brand-new Blaze
and the Monster Machines content across multiple screens,
including: "Dragon Island Duel" on Monday, May 25; a companion
NickJr.com game; and a Blaze app update. Also, May marks the launch of
an all-new toy line inspired by the hit preschool series. Blaze and
the Monster Machines follows the adventures of the amazing monster
truck Blaze and his eight-year-old driver AJ, and it's the first
preschool show on TV to comprehensively cover all areas of STEM
(Science, Technology, Engineering, Math) in every episode. In 1Q15, Blaze
was the number-two preschool series in Live+7 with posted increases of
64% behind Nick's own PAW Patrol and it currently ranks as the
number-one preschool show in its time period on all TV.
Caption: A.J., Blaze and Crusher in Blaze and the Monster Machines "Dragon Island Duel" on Nickelodeon. Photo: Nickelodeon. ©2015 Viacom International, Inc. All Rights Reserved.
In "Dragon Island Duel," premiering at 11 a.m. (ET/PT) on May 25, Blaze
and Crusher go up against each other in a one-on-one high stakes race to
the top of Mount Dragon. Although it's one of the toughest races their
team has ever faced, best friends Blaze and AJ know they have what it
takes to beat Crusher--the unstoppable power of friendship! Despite
Crusher's attempt to cheat and trap Blaze in a cave far off the course
before the race begins, AJ manages to free his best friend while
overcoming larger-than-life obstacles along the way. Crusher tries to
cheat one last time along the route, but Blaze and AJ prove no one can
beat best friends by winning the race in a thrilling finale. Throughout
the half-hour special, preschoolers will be introduced to the STEM
concept of investigation.
Beginning May 7, the Blaze and the Monster Machines app will
offer users the ability to help Blaze and AJ compete on all-new jungle
tracks when they purchase the Dragon Island location. Kids will be able
to race against Stripes and watch out for Crusher's new obstacles like
his coconut and banana launchers. The app, which debuted at number-one
on the Kids and Education charts, introduces preschoolers to STEM
concepts as they race along preset courses or build their own tracks,
encouraging children to apply critical thinking skills and explore
scientific principles including acceleration, adhesion, force, friction
and more.
On www.nickjr.com,
Nickelodeon's award-winning website, preschoolers can play the brand-new
"Dragon Island Race" game beginning May 8. Kids must help Blaze get past
all of the obstacles in his path as he races Crusher to the top of Mount
Dragon. NickJr.com and the Nick Jr. App will also feature a five-minute
exclusive first look at "Dragon Island Duel" from May 18-25.
Nickelodeon and Fisher-Price, a subsidiary of Mattel Inc., recently
launched an all-new toy line based on Blaze and the Monster Machines
that is available at select retailers starting May with a full
nationwide rollout in August. The highly anticipated toy lineup includes
a die cast collection, talking and transforming vehicles, playsets and
plush that are as fun and dynamic as the characters featured in the
series.
In Blaze and the Monster Machines, the amazing monster truck
Blaze and his eight-year-old driver AJ have adventures that explore the
physics of how things move; tackle problems through scientific inquiry
and mathematics; and discover the parts needed to make everyday
technologies work. Each action-packed episode is filled with monster
trucks, physical humor and upbeat original songs with lyrics that
highlight a STEM concept such as adhesion, friction, force, trajectory
and magnetism. The series, created by Jeff Borkin (Team Umizoomi
head writer) and Ellen Martin (Bubble Guppies supervising
producer), airs weekdays at 1:30 p.m. (ET/PT) on Nickelodeon.
Nickelodeon, now in its 36th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon's U.S. television network is seen in more than
100 million households and has been the number-one-rated basic cable
network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ:VIA, VIAB).
*High-res art available at www.nickpress.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150506005706/en/
Nickelodeon
Maggie Wang, 212-846-6381
maggie.wang@nick.com
Source: Nickelodeon
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