SANTA MONICA, Calif.--(BUSINESS WIRE)--
A head cheerleader's life takes an unexpected twist when her rifle-like
throwing arm takes her from the sidelines to becoming her middle
school's starting quarterback in Nickelodeon's newest live-action comedy
series, Bella
and the Bulldogs, premiering Saturday,
Jan. 17, at 8 p.m. (ET/PT). The premiere episode will be
available on all Nick platforms including Nick.com,
Nick App and Nick On Demand on Sunday, Jan. 18, TeenNick on Friday, Jan.
23, at 9 p.m. ET and Nicktoons on Wednesday, Jan. 21, at 9 p.m. ET
during the NickSports block.
(Photo: Business Wire)
In this new comedy ripped right out of this year's headlines of girls
playing traditionally "boy" sports, Bella Dawson (played by newcomer
Brec Bassinger), a confident, caring and talented teenager, suddenly
finds herself fulfilling a lifelong dream but also having to navigate
the world of her teammates Troy (Coy Stewart), Sawyer (Jackie Radinsky)
and Newt (Buddy Handleson), without losing her two best friends, Pepper
(Haley Tju) and Sophie (Lilimar) from the cheer squad.
In the special two-part series premiere, head cheerleader Bella earns a
chance to try out to be quarterback of her middle school football team.
Led by current quarterback Troy, the rest of the team does everything in
their power to make her give up, but through perseverance, Bella rises
to the challenge to make her dream a reality.
Executive produced by Jeff Bushell, the show was created by Nickelodeon
Writing Program alumni Gabriel Garza and Jonathan Butler, who also serve
as co-executive producers. Garza began his writing career by being
selected for the program in 2009, where he met his future writing
partner and fellow program alum Jonathan Butler. Prior to selling their
pitch to Nick and beginning development on Bella and the Bulldogs, both
Butler and Garza were staff writers on The
Haunted Hathaways.
Nickelodeon, now in its 35th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in almost 100 million households and has
been the number-one-rated basic cable network for 19 consecutive years.
For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIA.B).
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141217006430/en/
Nickelodeon
Lilah Kojoori, 310-752-8206
Lilah.Kojoori@nick.com
or
Elizabeth
Cain, 310-752-8286
Elizabeth.Cain@nick.com
Source: Nickelodeon
News Provided by Acquire Media