Nickelodeon Launches All-New On-Air Brand Refresh, Reflecting Playfulness and Imagination of Kids' Lives
Nick's New Look and Feel Comes as Net Is Experiencing Creative and Ratings Surge
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Nickelodeon Launches All-New Brand Refresh (Graphic: Business Wire)
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The new look consists of almost 300 deliverables, including bumpers,
IDs, promo toolkits and graphic developments that will first roll out
across the net's
"We really wanted to highlight how much surprise and fun is a part of
kids' everyday lives, so we took as our inspiration the surreal nature
of GIFs, memes and emoticons and created an entire new visual
vocabulary," says
"Kids are constantly exploring the world and being amazed by new knowledge and discoveries," noted Ezequiel Rormoser, Executive and General Creative Director of Superestudio. "The depth to which Nickelodeon knows it audience allowed us to reach the three creative goals we set for this project—be real, be unexpected and be playful—and to create an entirely new iconography that is clearly kid-first and kid-centric."
The visual narrative of Nickelodeon's new look was executed by combining
real kids with 2D and 3D graphics to create imaginative
reinterpretations of Nickelodeon's properties and characters as they
became real-world playgrounds for kids to bring to life, rearrange and
redesign. From turning SpongeBob's face into a tongue-twisted fun zone,
to kids rearranging and rebuilding
Nickelodeon's classic orange logo will now be set against an updated color palette of bright and cheerful tones, including purple, light blue, lime and cream. Embracing the bold, modern sans-serif type, Galano Grotesque Black, the refresh also uses color to create, contrast and codify the on-air messaging.
"We had a wonderful collaboration with the Nickelodeon team, and we're really proud of creating something together that's new, exciting and purely Nick," added Rormoser. "This project with Nickelodeon bears all the hallmarks of a Superestudio project, from live-action to animation and all of our creative capabilities in between, and we're grateful for the opportunity to have worked on such a major brand initiative with a network we love and respect."
Nickelodeon's brand refresh comes at a time when the network is
experiencing a surge of creativity and popularity, recently marking
three years and counting as the number-one kids' network—in every kid
demo (Kids 2-11, Kids 6-11 and Kids 2-5), and with a new generation of
hits for its audience. Nick is presently up +9% among Kids 2-11 year to
date and owns the top-rated kids' shows in all TV in every demo, with
hits like:
Nickelodeon
EVP Creative & Marketing:
SVP
Creative Director Art & Design:
SVP Creative
Director Brand:
VP Animation Director Motion GFX:
VP Nick Brand Design: Sandy Goijberg
VP Creative
Director Brand Editorial:
VP Project Manager:
Art Director:
Sr. Director
Production:
Producer:
Production
Manager:
Project Manager:
Graphics
Manager:
Animators:
Superestudio
Branding & Creative Agency: Superestudio
Executive
Creative Director:
Executive Producer:
Creative Director:
Animation Director:
Senior Producer:
Post Production
Coordinator:
Design: Florencia Piovesanel,
Animation: Martin Ferdkin,
3D:
Chroma Keying: Malditomaus
Color Correction:
Editing:
Production:
Director:
Mikael Tyrsen
Executive Producer:
Producer:
DP:
Production Designer:
About Superestudio:
Superestudio is a global brand and creative agency. From our
About Nickelodeon:
Nickelodeon, now in its 37th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in
View source version on businesswire.com: http://www.businesswire.com/news/home/20170310005624/en/
michele@priyapr.com
or
Nickelodeon
thamar.romero@nick.com
Source: Nickelodeon
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