Nickelodeon Introduces Interactive, Play-along Preschool Videos in NOGGIN App, June 1 on iOS
New Interactive, Play-Along Videos Created by New Proprietary Suite of Technology Allows Nick's Creative Teams to Produce Linear and Interactive Digital Video Simultaneously
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"The introduction of our play-along videos mark the evolution of
preschool interactivity that Nickelodeon initiated with Blue's Clues
and Dora the Explorer," said
Nickelodeon's play-along videos allow preschoolers to engage with their favorite characters by tapping, touching, swiping or speaking to navigate through enhanced educational experiences that promote science, technology, engineering, math and social-emotional skills--all while having fun every step of the way. At launch, more than 30 play-along videos will be introduced, including Blaze and the Monster Machines, Bubble Guppies, Team Umizoomi and short-form content featuring longtime beloved characters Moose and Zee.
Nickelodeon's new play-along video authoring tool puts the ability to create interactive digital content into the hands of Nick's show creators, producers and animators. The tool supports real-time scene editing and a live preview that allows the teams to layer in interactive elements, to create brand-new play-along moments within any episode. Interactive writers and producers can also be integrated into a show's creative team, allowing them to generate engaging, story-driven interactive videos from the start of a production and deliver both linear and play-along versions of the same episode simultaneously. Additionally, the play-along video player can be integrated into the existing Nickelodeon video apps, eliminating the need to download a separate app.
Nick's play-along videos were also created in partnership with curriculum and research consultants who helped shape the interactions to enhance the existing educational value of the shows. Throughout each interactive adventure, kids engage with content that fosters the development of cognitive, social and emotional skills.
NOGGIN is an ad-free, video subscription service that features hundreds
of iconic, full-length library episodes, short-form videos, educational
content, music videos featuring preschoolers' favorite Nickelodeon
characters, and more, with new content added weekly. Consistently
ranking at the top of the charts in the Family and Kids categories, the
NOGGIN App is one of the top 10 grossing Kids apps on the
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in
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Nickelodeon
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Source: Nickelodeon
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