LAS VEGAS--(BUSINESS WIRE)--
Nickelodeon announced today the launch of a new global merchandising
program at Licensing Expo in Las Vegas for Slime, the network's iconic
and beloved green goo. Nickelodeon will seek major merchandising and
promotional partners, spanning categories including apparel, home
furnishings, toys, consumer packaged goods and more.
"Slime is the ultimate badge of honor for kids and is recognized and
loved by Nickelodeon fans of all ages," said Pam Kaufman, Chief
Marketing Officer and President, Nickelodeon Consumer Products. "It
represents the playfully disruptive nature of being a kid, and so we are
thrilled to expand its presence in the market and enable our fans to
experience it in new and unexpected ways."
The global Slime merchandising program joins in the ongoing celebration
of Nickelodeon's heritage including Jeremy Scott's Fall 2016 collection
featuring Ren & Stimpy; ‘90s Nickelodeon nights at NBA games across the
country; an international partnership with TopMan on a collection of
t-shirts, hoodies and sweatshirts that feature classic Nick ‘90s
characters; and more programs set to debut later this year based on
beloved Nick properties.
About Nickelodeon
Nickelodeon, now in its 37th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon's U.S. television network is seen in more than
90 million households and has been the number-one-rated basic cable
network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
View source version on businesswire.com: http://www.businesswire.com/news/home/20160621005928/en/
Media:
Nickelodeon
Talia Yates
Talia.Yates@nick.com
Source: Nickelodeon
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