Kids Depicting Notable African Americans Featured in PSA Campaign
Launching Today on Nickelodeon
NEW YORK--(BUSINESS WIRE)--
Nickelodeon is partnering with the Because of Them, We Can™ initiative
to commemorate Black History Month through a campaign launching today
across the network's multiple platforms, including on-air, digital and
social. Nickelodeon will air three original 30-second PSAs that feature
kids portraying distinguished African Americans, including Maya Angelou,
Muhammad Ali and Malcolm X. The PSAs, which were produced by Because of
Them, We Can™, will air throughout February and also will be showcased
on a dedicated web site (http://www.nick.com/thanks)
that provides kids and families with additional information about Black
History Month.
"Through this partnership, Nickelodeon is using the power of our screens
to amplify a positive message and connect kids to the lessons of the
past that underscore the remarkable contributions of African Americans,"
said Marva Smalls, Executive Vice President of Public Affairs,
Nickelodeon. "The Because of Them, We Can™ campaign encourages a new
generation of kids to learn about African-American history in a way that
makes them part of the narrative and is relevant to them."
"We are excited to share these videos through the lens of Nickelodeon,
empowering their viewers and hopefully, awakening their potential," said
Eunique Jones Gibson, Founder, Because of Them, We Can™. "Our goal is to
connect kids to heroes, past and present, and create a banner of
excellence for all people, young and old, to live by."
Kids can log on to http://www.nick.com/thanks
to stream the Because of Them, We Can™-created spots; learn interesting
facts about other noteworthy historical and modern day African-American
icons; view additional Black History-themed video clips; and get more
information about the Because of Them, We Can campaign™. Nickelodeon's
social media channels will also support the initiative with daily tweets
of images from the Because of Them, We Can™ initiative via @NickelodeonTV
and posts on Nickelodeon's
Facebook page throughout the month.
The Because of Them, We Can™ photo campaign was launched by activist and
photographer Eunique Jones Gibson to inspire young people and create
images that positively represent African Americans. The initiative has
expanded beyond still images to include video content, a book and
products designed to empower people of all ages and colors.
About Because Of Them, We Can
Founded in 2013, Because of Them, We Can is a viral photo campaign that
aims to build the self-esteem in children by providing them with
positive imagery to serve as a constant reminder of their potential.
Because of Them, We Can celebrates America's rich history and promising
future through images that refute stereotypes for our children by
educating and connecting them to heroes who have paved the way. For more
information, please visit www.becauseofthemwecan.com.
About Nickelodeon
Nickelodeon, now in its 35th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon's U.S. television network is seen in almost
100 million households and has been the number-one-rated basic cable
network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ:VIA)(NASDAQ:VIAB).
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150210006356/en/
Nickelodeon
Thamar Romero, 212-846-7491
thamar.romero@nick.com
or
Joy
Gulledge, 212-846-6694
joy.gulledge@nick.com
Source: Nickelodeon
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