Interactive app offers preschoolers full episodes, educational games
and surprises in multiple languages
LONDON & COPENHAGEN, Denmark--(BUSINESS WIRE)--
Nickelodeon today announced the international launch of Nick Jr. Play:
an interactive app experience that offers preschoolers their favorite
Nick Jr. shows, games and music in one. Following the Nick Jr. app's
success in the US with more than 16 million downloads to date, the app
goes global today with launches in the UK and Denmark, and additional
markets to follow in the coming months.
Nick Jr. Play is available for download today on iOS and Android, with
multi-language support.
Content includes access to full episodes, educational games, original
videos and even some silly surprises. Preschoolers can explore on their
own with easy-to-use swiping and tapping. Available videos and games
will include content from the network's most popular programming
including PAW Patrol, Nella The Princess Knight, Dora the
Explorer, Bubble Guppies and more.
Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of
mobile apps for each of Viacom's flagship international brands which
include Nick Play, MTV Play, Comedy Central Play and BET Play.
In Denmark, Nick Jr. Play will be available through a partnership with
YouSee and available via YouSee's advantage program for mobile, TV and
broadband subscribers. The Danish launch offering will also include
Nickelodeon Play.
"Nick Jr. Play combines some of preschoolers' most beloved programming
with interactive play that families can do together from the comfort of
home," said Kate Sils, VP multiplatform and brand engagement,
Nickelodeon International. "We're excited to expand this offering
internationally, and invite many more children and parents from across
the world to engage and learn with all of their Nick Jr. friends while
on the go."
About Nickelodeon International
Nickelodeon, now in its 38th year globally, has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States and
around the world, plus special events, consumer products, digital,
recreation, books and feature films. Nickelodeon is one of the most
globally recognized and widely distributed multimedia entertainment
brands for kids and family, with 1.2 billion cumulative subscriptions in
more than 500 million households across 170+ countries and territories,
via more than 100+ locally programmed channels and branded blocks.
Outside of the United States, Nickelodeon is part of Viacom
International Media Networks, a division of Viacom Inc.
(NASDAQ:VIAB)(NASDAQ:VIA), one of the world's leading creators of
programming and content across all media platforms. For more information
or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180221005924/en/
Media:
Viacom Inc.
Gayle Gaviola, +1-212-654-6653
Gayle.Gaviola@viacom.com
Source: Nickelodeon
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