More than 20,000 "majors keys" or digital badges have been completed
since launch, allowing students to gain soft skills in financial
literacy, communication strategies, and teamwork
NEW YORK--(BUSINESS WIRE)--
National, non-profit organization Get Schooled has been named the winner
of the 2017 Shorty Awards in the Social Good category for its Major
Keys Campaign, beating out 48 entries. Through an innovative
digital campaign, Major Keys has reached and millions of young
people and engaged tens of thousands, arming with them the skills they
need to succeed in college and beyond. The program was formed in
partnership with Viacom, using creative produced by Viacom Velocity, the
company's in-house creative content agency, and stars motivational
speaker, social media guru, and Get Schooled's national spokesperson, DJ
Khaled.
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The Shorty's Best Social Good Campaign Award honors a brand or
non-profit's excellence in running a social good campaign. Objectives
may include increasing awareness for a cause, inspiring action for a
cause, crowd funding for a social good project and promoting
philanthropic work.
"DJ Khaled, Get Schooled and Viacom have come together to create a
campaign that integrates the best of media and entertainment to capture
the attention of young people," said Alexandra Jannello Tuck, Viacom's
Vice President of Corporate Social Responsibility. "We are honored for
the recognition and even more excited about the impact we have had."
The Major Keys Campaign aims to help students who want to
go to college, but have little access to information or support to get
them to and through a postsecondary education. Research suggests that
first generation college students face a range of barriers upon
enrolling in college including: academic unpreparedness, low academic
self-esteem, familial support, and little financial stability. The
campaign aims to address these challenges by giving students access to
support, tools and information in an engaging and compelling ways,
including leveraging social media, digital badging and gamification.
"Young people know that a postsecondary education is an important step
in securing the future they want, but many students enter college
unprepared," said Marie Groark, Executive Director of Get Schooled.
"Through our partnership with DJ Khaled and Viacom, we have been able to
expose students to the information and inspiration they need to succeed."
Students have completed more than 20,000 digital badges since the
campaign launched in the Fall of 2017. Of those students who have
completed the badges, more than 2/3 are from low-income families and 75%
are African American, Native American or Latino. The campaign has had an
impact on the students who need it most:
-
86% of Get Schooled users who have completed one or more Khaled
badge say that Get Schooled helped them realize they could actually go
to college;
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76% say it helped them figure out how to pay for college;
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86% said it presented opportunities they didn't even know were
possible
For more information or to access the "keys" visit GetSchooled.com.
About Get Schooled
Named a 2017 Fast Company Most Innovative Company in the gaming
category, Get Schooled is a non-profit organization that directly
engages and motivates students to graduate from high school and succeed
in college. Get Schooled offers low income students a range of supports
including college
advisor text help and digital
content. Get Schooled has developed a track record of success
because it engages with young Americans using the media, technology, and
popular culture that is an integral part of their lives. Get Schooled's
work is boosted by partners like Viacom, the Bill & Melinda Gates
Foundation. For more information visit www.getschooled.com.
About DJ Khaled:
A major force in the music industry, mogul, executive, mega producer and
recording artist, DJ Khaled, known as the "Anthem King" and commonly
referred to as the "Quincy Jones of Hip Hop & R&B", has made dozens of
chart topping hit records featuring JAY Z, Kanye West, Drake, Chris
Brown, Ludacris, T.I., French Montana, Future, Big Sean, Rick Ross, John
Legend, Nicki Minaj and Lil Wayne, among others. In 2006, he launched
innovative label deals and started We The Best Music Group. His 2010 hit
song "All I Do is Win" went 3x platinum, sold over 3 million singles,
and crossed over all music genres to become a mainstream hit,
solidifying him as a force to be reckoned with. That same year he also
released "I'm On One" feat. Drake, Rick Ross and Lil Wayne. Khaled went
on to release the hit single "No New Friends" featuring Drake, Lil Wayne
and Rick Ross, which reached gold status and has sold over 500,000
singles worldwide. DJ Khaled has sold over 15 million singles in his
career.
About Viacom:
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences, and other entertainment
content for audiences in more than 180 countries. Viacom's media
networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET,
CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel
5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion
cumulative television subscribers worldwide. Paramount Pictures is a
major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170426006068/en/
Get Schooled:
Melissa Charles
mcharles@FYIBrandComm.com
Source: Viacom
News Provided by Acquire Media