Shoot Cute Chrome Cats From Your Robot Cannon Hands in the
Glittery, Joyful and Psychedelic Music Video
PARK CITY, Utah--(BUSINESS WIRE)--
Chocolate, a brand-new Virtual Reality music video
experience presented by executive producers Viacom NEXT, the emerging
technology group at Viacom and Director Tyler Hurd, creator of renowned,
award-winning VR experiences Old Friend and BUTTS,
premieres tomorrow at the 2017 edition of New Frontier at the Sundance
Film Festival, running through January 29. The VR experience is named
after the song by Giraffage, a San-Francisco based electronic music
producer. While festival goers can dance to the beat in the eye-popping
chrome-cat filled world, a new trailer can be viewed by all here, www.thechocolatevr.com.
Chocolate is one of 15 unique VR experiences showcased at the New
Frontier VR Palace; tickets are required for entry. "Our goal this year
in putting together our VR slate was to bring audiences the cream of the
crop of the current explosion of VR production," said Shari Frilot,
Sundance Film Festival Senior Programmer and Chief Curator, New
Frontier. "Chocolate stands out in the lineup as a gleaming slice
of pure joy, wonder and delight. Like a glass of champagne, it goes to
the head like frothy bubbles of ecstasy, radiating merriment throughout
the body, then sending us back into the real world with our human
capacity for conviviality beautifully ignited."
"Chocolate aims to extract childlike giddy feelings of awe and wonder
from the participant," said Tyler Hurd. "You know, like when you look at
sparkly shiny things and cute ‘lil kitties made of reflective metal."
"As a technology-focused media company, we embrace VR as an exciting new
medium with unlimited potential for novel experiences that the world has
never seen before," said Chaki Ng, SVP Viacom NEXT. "We enjoy
collaborating with talented artists like Tyler who are at the forefront
of designing experiences that lift us up just like the gravity-defying,
wide-eyed jovial cats in Chocolate."
Chocolate is one of several new VR experiences that Viacom NEXT
is helping bring to life this year as part of its exploratory and
collaborative work in future entertainment. Viacom NEXT recently
launched Smash Party VR on Steam,
a hell-raising Virtual Reality collaboration with Titmouse, the Emmy
award-winning animation studio. Following Sundance Film Festival, Viacom
NEXT heads to SXSW for the world premiere of The Melody of Dust, a
highly interactive musical VR experience appearing in SXSW Film's new
VR/AR sidebar.
About Chocolate
This VR music video experience for the song Chocolate by
Giraffage sets you in a cat-centric world of sparkling, colorful chrome
with a tribe of people doing a ritualistic dance just for you, their
robot god, to provide them with their precious resource, cute lil'
chrome kitties. Chocolate will be available the first half of
this year for the HTC Vive and Oculus Rift; more pricing and platform
details are coming soon. Images are available for download at: https://www.flickr.com/photos/sundanceorg/albums/72157675557391262
About Viacom NEXT
Viacom NEXT is working on the future of entertainment. We explore,
prototype and commission novel projects for our brands (which include
MTV, Nickelodeon, Comedy Central, Paramount Pictures and BET). Our
partners include startups, academics (e.g., MIT, CMU, and major NYC
universities via the NYC Media Lab) as well as creators, artists, and
musicians. With a focus on Virtual Reality, we are making
room-scale interactive music experiences, narrative worlds, games, and
exploring live-action capture techniques. Visit us online at http://viacomnext.com
About Tyler Hurd
Tyler Hurd is an experienced, award-winning 3D Animator and Tech Artist
from San Francisco creating fun animated VR things. After working at the
video game studio Double
Fine Productions and freelancing in advertising, Tyler combined
his gaming and non-interactive animation experience to enter the Virtual
Reality world in 2014. His short film BUTTS is widely recognized
as the first animated short film in VR. His solo animation project Old
Friend, premiered at Tribeca 2016. Presented by Wevr,
Old Friend is a room-scale VR music video to the song by Future
Islands which puts you as a wiggly puppet into an overwhelmingly
joyful psychedelic dance party. Chocolate, another room-scale VR
music video to the song by Giraffage, presented by Viacom NEXT is
debuting at Sundance New Frontier 2017. Tyler is exploring the powerful
emotional response of VR, and the joyful effect of interacting with fun
animated characters. For more information, visit tylerhurd.com.
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Media
Plugged In PR for Viacom NEXT
Heather Sorensen,
503-841-0625
heather@pluggedinpr.com
Source: Viacom NEXT
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