The Series Reigns as the #1 Sitcom on Basic Cable among Adults 18-49
for the Last Two Years
"THE GAME" Dominated Wednesday Nights as the #1 Telecast on All
Television among Blacks 18-49
LOS ANGELES--(BUSINESS WIRE)--
BET's THE GAME series finale delivered 3.7 million viewers on its
premiere night. For the last three years, THE GAME reigned as the #1
sitcom on basic cable among adults 18-49. After nine seasons on the air,
the series finale episode which premiered on Wednesday, August 5,
attracted over 3.7 Million total viewers for its 10 p.m. airing,
according to Live plus 3 research data.* Season 9 of THE GAME dominated
Wednesday nights as the #1 telecast on all of television (broadcast and
cable) among Blacks 18-49. The series finale episode also hit a
viewership high this season and produced a 16% increase from the Season
8 finale airing earlier this year.
On social media, the finale generated much conversation among fans of
THE GAME. During premiere night, #thefinalGame trended on Twitter for
over 4 hours. THE GAME ranked as the #2 most social new/live
non-sports, primetime show on all of TV, beating shows such as NBC's Mr.
Robinson (#12), USA's Suits (#14), and TV
One's premiere of Born Again Virgin (#31).
#TheGame also trended on Instagram for over 3 hours.
*Source: Nielsen Fast Nationals
THE GAME is a half hour comedy that takes a behind-the-scenes look at
the "dysfunctional" football family of the San Diego Sabers, as they
navigate fame, relationships and the pressures of professional football.
The series stars Coby Bell, Brandy Norwood, Wendy Raquel Robinson, Hosea
Chanchez, Lauren London, Jay Ellis, Barry Floyd and Brittany Daniel.
Executive Producers are Mara Brock Akil, Salim Akil, Kenny Smith, Hale
Rothstein and Jennifer Genzuk-Rice; Co-Executive Producer Claire Brown.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com,
a leading Internet destination for Black entertainment, music, culture,
and news; CENTRIC - the first network designed for African American
women; BET Digital Networks; BET Home Entertainment, a collection of
BET-branded offerings for the home environment including DVDs and
video-on-demand; BET Event Productions, a full-scale event management
and production company with festivals and live events spanning the
globe; BET Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET in the
United Kingdom and oversees the extension of BET programming for global
distribution.
Follow us on Twitter @ BET_PR
View source version on businesswire.com: http://www.businesswire.com/news/home/20150814005578/en/
MEDIA:
BET
Sonia Koo, (310) 481-3732
Sonia.Koo@bet.net
or
Gina
Stikes, (212) 205-3225
Gina.Stikes@bet.net
Source: BET Networks
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