NEW YORK--(BUSINESS WIRE)--Sep. 10, 2018--
BET Networks, (a subsidiary of Viacom Inc., NASDAQ: VIA, VIAB), the
nation's leading provider of quality content for African-American
audiences, today announced the appointment of Vince Hudson as Executive
Vice President and Chief Brand Officer (CBO) for BET, effective
immediately. He will report to Scott Mills, President of BET Networks.
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In this newly created role, Hudson will be responsible for managing the
BET brand, developing and implementing brand strategy and campaigns,
ensuring consistency across all brand activations, including
programming, digital, marketing and live events. In addition, he will
evaluate consumer insights and analytics to identify trends relevant to
the brand. In this capacity, he will oversee BET’s Brand Management,
Media Planning and Consumer Insights teams.
“Vince is a tremendously talented brand manager and marketing executive
with the necessary skills and experience to bring the BET brand to life
in new and creative ways,” said Mills. “With BET rapidly expanding
across different platforms – including film, digital and live events –
Vince will make sure that we have the right filters and processes to
grow and evolve our brand, while staying true to our promise to deliver
compelling content and experiences to African Americans and other
interested audiences everywhere.”
“I could not be more thrilled to join the BET team,” said Hudson. “The
BET brand is recognized around the world for delivering high-quality,
culturally relevant entertainment and experiences, and I look forward to
partnering with teams across the organization, as well as external
partners, to help the brand reach new heights.”
Hudson joins BET from the multinational beverages company Diageo, where
he served as Senior Vice President, Global and U.S. Smirnoff and Senior
Vice President, U.S. Multicultural Marketing and Vodka Innovation since
July 2016. Prior to that, he was the Vice President of U.S. Marketing
and Mobile Business for Samsung Electronics USA, where he led marketing
and demand generation for the company’s mobile phone division, among
other responsibilities. Before Samsung, Hudson spent more than 20 years
at P&G, where he held a number of brand management positions, ending his
tenure as a Vice President and General Manager in the company’s beauty
care unit. He holds a bachelor’s degree in business from Dillard
University.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
BET HER, a 24-hour entertainment network targeting the African-American
Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET Mobile,
which provides ringtones, games and video content for wireless devices;
and BET International, which operates BET around the globe.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180910005868/en/
Source: BET Networks
BET Networks
Tracy McGraw, 212-205-3013
Tracy.McGraw@BET.net
or
Luis
Defrank, 212-205-3156
Luis.defrank@bet.net