Functionalities Include TV Everywhere Authenticated On-Demand Viewing
of Its Award-Winning Shows
The New BET App is Available for iPhone, iPad and Android smartphones
and tablets
Download now for free at the App Store or Google Play Store
NEW YORK--(BUSINESS WIRE)--
BET Networks today announced the launch of its first ever brand app: BET
NOW. Beginning today, fans can download the new app for free on iPhone,
iPod Touch, iPad and Android devices. BET NOW is currently available in
the App store or Google Play Store.
BET Networks' first ever brand app: BET NOW is now available for free download in the App store or Google Play Store. For more info go to BET.com/NOWapp. (Photo: Business Wire)
"With BET NOW, users are one download away from consuming some of their
favorite BET shows on their tablets and phones" said Brandon Lucas, Vice
President and General Manager of BET Mobile. "Apps are an increasingly
important part of the mobile eco-system given the ubiquity of smart
phones, the ability to have a direct connection to our consumers, and
the growing rate of video consumption on these devices."
BET NOW provides fans access to a library of full episodes of some of
their favorite current shows including The Game, Let's Stay Together,
Being Mary Jane, Real Husbands of Hollywood and 106 & Park as well as
hit classics. Users can access this content via TV Everywhere
authentication - a process whereby users verify their subscription
through their TV provider. It is now available to 55 million households
across more than 20 distributors, including some of the largest, such as
AT&T U-verse, Cablevision, Cox, DIRECTV, Time Warner Cable, and Verizon
FiOS. Motions®, a trusted source in multi-textured hair care and
styling, is the BET NOW launch sponsor.
For more information go to BET.com/NOWapp.
Join the conversation at #BETNOWapp.
About BET Digital
BET Digital is the interactive arm of BET Networks, a subsidiary of
Viacom Inc. (NASDAQ: VIA, VIAB) and the nation's leading provider of
quality entertainment, music, news and public affairs television
programming for the African-American audience. BET.com,
the sole online destination for BET, is a leading Internet destination
for Black entertainment, music, culture, and news. Other properties
within BET Digital include BET Mobile, which provides apps, ringtones,
games and video content for wireless devices; BET Video On Demand (VOD),
the largest On Demand service providing African-American content; and
the BET Vertical Ad Network, the leading advertising network targeting
the high quality African-American consumer with more than 150 content
publishers.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com,
a leading Internet destination for Black entertainment, music, culture,
and news; CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET Mobile, which provides
ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140328005424/en/
BET Networks
Luis Defrank, 212-205-3156
luis.defrank@bet.net
Source: BET Networks
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