Watch the First Videos Now at BET.com/style
NEW YORK--(BUSINESS WIRE)--
BET Networks reimagines the make-up tutorial format with stunning visual
and shareable videos dedicated to the African American beauty
enthusiast. Today, BET Digital joins forces with Beautycon to launch
original short-form beauty-focused content. Featuring Black models and
influencers of varying hair textures and skin tones, BET x Beautycon
videos will showcase all of the latest trends and experimental makeup
looks of the season. Watch the first videos of a series of must-share
original content, now on BET.com/Style.
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https://www.businesswire.com/news/home/20180416006474/en/
BET Networks launches exclusive beauty-focused tutorials in partnership with Beautycon to bring viewers the latest make-up trends for the African American consumer. Watch the first videos NOW at BET.COM/STYLE or follow the hashtag at #BETxBeautycon (Photo: Business Wire)
"We are thrilled to partner with Beautycon and deliver compelling
digital videos to BET's massive African American audience who are
passionate about beauty content," said Bobby Singh, Head of Digital BET
Networks. "The launch of BET Digital's original short-form tutorials for
diverse make-up enthusiasts provides limitless opportunities to serve a
community often overlooked in the beauty space."
"Working with Viacom Digital Studios and the team at BET on this project
has been an incredible experience," said Moj Mahdara, CEO, Beautycon.
"Our mission at Beautycon is to make sure we are always representing our
audience, mirroring back to them what they bring to us in support,
meaningful connection, and community. This partnership with BET Digital
is another way for us to act on our commitment to representation and
using our platforms to tell these diverse stories in the beauty space,
and we are thrilled to be working with them."
Additionally, as an extension of the partnership and digital tutorial
series, BET x Beautycon will bring the content to life at the
Beautycon NYC 2018 Festival, taking place April 21-22, with a full
BET-centric takeover of the tutorial stage on Sunday, April 22. The
activation will feature step-by-step instructions on how to achieve some
of the creative looks featured in the series.
BET x Beautycon produced videos are available now on
BET.com/Style, the BET Now app and BET's Instagram account @BET, and
follow the hashtag at #BETxBeautycon.
About BET Digital
BET Digital is the interactive arm of BET Networks, a subsidiary of
Viacom Inc. (NASDAQ: VIA, VIA.B) and the nation's leading provider of
quality entertainment, music, news and public affairs television
programming for the African-American audience. BET.com, BET NOW (BET's
TV Everywhere Mobile App) and BETHer.com are BET's owned & operated
online destinations for Black entertainment, music, culture, and news.
BET Digital is also a leading creator of original multiplatform content
on established and emerging third-party social and OTT distribution
platforms.
About Beautycon
Beautycon Media specializes in creating memorable experiences, both
digitally and IRL, for their highly engaged community of content
creators, celebrities, brands and fans. The Beautycon Festivals, which
have taken place all over the world, including in Los Angeles, New York,
London, Dubai and Dallas, celebrate the beauty of self-expression and
staying true to oneself. With moments ranging from engaging panel
discussions, to meet-ups, to creator selfies and top brand activations,
Beautycon Festivals have welcomed thousands fans worldwide, and have
ignited a global trend in the world of beauty.
Follow us on Twitter: @BET_PR
View source version on businesswire.com: https://www.businesswire.com/news/home/20180416006474/en/
MEDIA:
For BET Networks
Luis
Defrank, 212-205-3156
Luis.defrank@bet.net
or
For
Beautycon
Sarissa Thrower, 323-822-5138
sarissa@beautycon.com
Source: BET Networks
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