Professional Bull Riders and Pluto TV to Bring the Wild West to the Streaming Frontier
PBR and Pluto TV Forge New Territory Streaming Hundreds of Hours of
Pluto TV Will Now Be the Exclusive Home of PBR’s RidePass and One of PBR’s
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(Photo: Business Wire)
As the leading destination for fans of bull-riding and western sports content, the launch of PBR RidePass on Pluto TV will mark a transition from the digital network’s origin as a subscription-based streaming service to an ad-supported streaming channel. With a growing audience of over 50 million global users on Pluto TV, the PBR RidePass channel will super serve western sports fans by providing them with front-row streaming access, for free, to fan-favorite western sports content. Programming includes PBR’s Unleash The Beast and Pendleton Whisky Velocity Tour, marquee rodeos including WCRA Triple Crown, Indian National Finals Rodeo, Bill Pickett Invitational Rodeo, and National High School Rodeo Finals, premier horse and equestrian events, including “Road to the Horse,” highlight shows, and western sports shoulder programming.
The first marquee rodeo to be carried live on Pluto TV is Days of 47 Cowboy Games and Rodeo on
“This new relationship with Pluto TV allows PBR to super serve fans with hundreds of events and thousands of hours of great western sports programming now available for free,” said
PBR RidePass on Pluto TV represents an expansion of the FAST leader’s growing footprint in live sports and events programming, building on Pluto TV’s existing appointment viewing for franchises and iconic sporting events. This marks a first-of-its-kind deal for Pluto TV bringing education and amplified brand awareness via in-event marketing and broadcast television promotion and activations as an official PBR partner. As the streaming sector continues to expand, with more and more new entrants joining the space to provide a variety of offerings, this partnership demonstrates a new paradigm for niche streaming services and broader platforms to work together. Albeit across screens or in stadiums, this symbiotic relationship provides a mutual vehicle to speak to, and engage with, brand-new audiences while collaboratively growing user bases.
“Pluto TV is excited to be the new exclusive home for PBR RidePass, our first dedicated live sports and lifestyle channel featuring PBR’s marquee lineup of live rodeos, bull-riding and western sports. We are the perfect destination to entertain PBR’s vast and loyal fanbase and are proud to be able to deliver this best-in-sport streaming content, for free, for the very first time,” states
PBR RidePass, which was launched in
Stream PBR RidePass, beginning
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PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash the Beast Tour (UTB), which features the Top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in
About Pluto TV
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