Pamela Kaufman Named President, Viacom/Nickelodeon Global Consumer Products
Kaufman to Head Global Consumer Products for all Viacom Media
Networks and Filmed Entertainment Brands Worldwide, Including
Nickelodeon,
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A Nickelodeon veteran, Kaufman previously served as President of Consumer Products and Chief Marketing Officer for Nickelodeon, overseeing both business and franchise strategy for Nick's multi-billion-dollar global consumer products business. The force behind some of Nickelodeon's most iconic, long-lasting franchises including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and PAW Patrol, her vision and commitment to brand-building has led to ground-breaking partnerships and a winning consumer products portfolio across all retail aisles and classes of trade.
Under her leadership, Kaufman's teams have delivered exciting and
innovative products and designs for all demos and aisles in every
market. Kaufman has also forged deep partnerships with top worldwide
retailers and leading licensing partners across all lines of business,
in addition to the development of cutting-edge collaborations with some
of the biggest names in fashion, sports and social media, including
Kaufman has received numerous industry accolades, including Advertising Age's Entertainment Marketer of the Year, Brandweek's Grand Marketer of the Year, License Global's list of Influentials, and Multichannel News' roster of Wonder Women. A passionate advocate for women and families, Kaufman is also a board member of Bottomless Closet, a not-for-profit that prepares women for workplace success, and of the Pace Women's Justice Center.
About Nickelodeon
Nickelodeon, now in its 39th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in
About
For more information about
View source version on businesswire.com: https://www.businesswire.com/news/home/20180521005667/en/
For
Senior Manager,
Corporate Communications
Alex.Rindler@viacom.com
or
For
Nickelodeon
Executive Vice
President, Corporate Communications
David.Bittler@nick.com
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