Nickelodeon’s SpongeBob SquarePants Gets Season 13 Pick up, as Anniversary Special Scores Double-digit Gains Bringing in More Than 2 Million Total Viewers
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The news comes on the heels ofNickelodeon’s original live-action and animated special, “SpongeBob’s Big Birthday Blowout” (
- “SpongeBob’s Big Birthday Blowout” ranks as the number-one kids’ program for the year and posted high triple and double-digit gains year over year with Kids 2-11 (3.3/797K, up +57%), Kids 6-11 (4.0/589K, up +82%), Tweens 9-14 (3.1/476K, up +94%) and Teens 12-17 (2.1/342K, up +133%).
The special is also the net’s highest-rated premiere with Kids 6-11 since
October 2017(SpongeBob SquarePants “The Legend of Boo-Kini Bottom”) and the highest-rated premiere with K2-11 since February 2018.
- It also drew a broad audience, posting high double-digit, year-over-year gains with Adults 18-49 (.60/478K, up +50%).
- The special ranked as the top co-viewed animated program for the day--33% of Adults 18-49 viewed the show with a Kid 2-11.
- The anniversary special delivered the highest time shifted lifts ever for SpongeBob SquarePants with Kids 2-11, rising +51% to 1.2 million K2-11 viewers. The broad appeal of the special was evidenced by the double digit lifts seen with Kids 6-11 (+45%), Tweens 9-14 (+36%), Teens 12-17 (+29%) and Adults 18-49 (+51%).
SpongeBob SquarePants season 13 will reunite original voice cast members
“SpongeBob's Big Birthday Blowout” kicked off the 20th anniversary celebration of one of the most iconic and TV series and characters ever created. The mixed live-action and animated special, featured for the first time the celebrated voice talent behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton playing live-action doppelgänger versions of the animated characters they voice. SpongeBob SquarePants is created by