Tanzania Environment Added to Nickelodeon’s Hit Geography App “Dora’s
Worldwide Adventure”
Social tag: #AWFRoarChallenge
Click here
for pictures from episode 1.
NEW YORK & KAMPALA, Uganda--(BUSINESS WIRE)--Jul. 10, 2018--
Nickelodeon International’s Together For Good and African
Wildlife Foundation (AWF) today launched their first collaboration:
the Together for Good Wildlife Special, an educational
mini-series created to inspire kids to raise awareness about endangered
wildlife and empower them to become change-makers. In commemoration,
Nickelodeon today also launched a Tanzania environment within its hit
educational geography app, Dora’s Worldwide Adventure.
“Our research shows that 73 percent of kids aged 6-11 think their age
group has the potential to change the world for the better,1
and we want to give them the tools to do just that,” said Bradley
Archer-Haynes, Vice President, Corporate Social Responsibility,
Nickelodeon International. “The Together For Good Wildlife Special
combined with the Tanzania launch on our Dora app allows our
relationship with AWF to reach and empower all kids, from preschool to
tweens on all the platforms they love. This was also the first time we
brought Nickelodeon talent to the continent of Africa, and Uganda served
as the perfect backdrop to develop entertaining content that teaches
kids about the important implications of African wildlife conservation
and to inspire them to use their voices to get involved.”
In the Together For Good Wildlife Special, Nickelodeon star Breanna
Yde (School of Rock) will guide young viewers on a journey
through Uganda as she discovers key conservation and environmental
challenges, and hears from heroes who work daily to protect at-risk
wildlife including lions, giraffes, rhinoceroses, elephants and
chimpanzees. The mini-series and supplementing digital vignettes will
tell the stories of real life heroes: guides, park rangers, detection
dogs and their handlers – and show kids everywhere how they too can help
from home with additional resources at http://wildlife.nickelodeon.tv.
The special expands beyond linear with web and social activations where
young viewers can learn more about and support at-risk wildlife. Kids
can also participate in the #AWFRoarChallenge on social media,
which encourages kids to take videos of themselves roaring in a funny
effort to scare a friend. As the official campaign hashtag,
#AWFRoarChallenge will also collate fun animal facts, ways to fundraise,
and additional information about the plights of lions, giraffes,
rhinoceroses, elephants and chimpanzees, while showing kids that using
their voice can spread the word and help save these animals from
extinction.
The Together For Good Wildlife Special begins airing today across
Nickelodeon’s international network of channels that span 170+
territories. To learn more about it and how you can get involved, visit http://wildlife.nickelodeon.tv
Also in partnership with AWF, Nickelodeon today launched a Tanzania
environment in Dora’s Worldwide Adventure. Drawing on Dora
the Explorer’s legacy of exploration, Dora’s Worldwide Adventure
introduces preschoolers to geography, inviting them to learn and
celebrate different cultures with Dora, Boots, Swiper and more. The
Tanzania addition joins app environments that include Australia, Brazil,
China, Italy, Japan, the UK and the US. Dora’s Worldwide Adventure is
available for download in 12 languages outside of the US via the iTunes,
Google Play and Amazon stores.
“I am optimistic about the future of conservation in Africa when I see
young people actively engaged,” said AWF’s president Kaddu Sebunya.
“This generation is equipped with the tools and the zeal to shape
Africa’s future. Creative partnerships such as this one between
Nickelodeon and the African Wildlife Foundation hold the promise of
securing Africa’s fragile resources through direct engagement with
youth. It is time for young people to both tell and live the
conservation story.”
About Together For Good
Together For Good, launched in 2015, is Nickelodeon’s international
initiative to empower kids to make positive changes in the world around
them. The initiative serves as Nickelodeon’s international platform to
inspire its audiences to get involved in their communities, provide the
resources and education to get the job done and celebrate the impact
they are making every day.
About Nickelodeon International
Nickelodeon, now in its 39th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon is
one of the most globally recognized and widely distributed multimedia
entertainment brands for kids and family, with 1.2 billion cumulative
subscriptions in more than 500 million households across 170+ countries
and territories, via more than 100+ locally programmed channels and
branded blocks. Outside of the United States, Nickelodeon is part of
Viacom International Media Networks, a division of Viacom Inc. (NASDAQ:
VIAB, VIA), one of the world’s leading creators of programming and
content across all media platforms. For more information or artwork,
visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc.
About African Wildlife Foundation
Headquartered in Nairobi, Kenya, the African Wildlife Foundation (AWF)
has nearly 60 years of experience working to ensure wildlife and wild
lands thrive in a modern Africa. As one of the oldest and largest
conservation organizations focused solely on the continent of Africa,
AWF is the primary advocate for the protection of African wildlife and
wild lands. AWF works across the continent of Africa implementing
programs that are focused on safeguarding areas of high conservation
value through a holistic suite of projects that protect land, conserve
wildlife, improve the lives of local people by enhancing access to
education and income-generating activities, and leverage conservation
enterprises to promote economic growth that is not at the expense of
Africa’s natural heritage. To learn more, visit www.awf.org.
1 Viacom Global Insights, 2017, 28,620 respondents aged 6-54
in 30 Countries: Argentina, Australia, Brazil, Canada, Chile, China,
Colombia, France, Germany, Hungary, India, Indonesia, Italy, Japan,
Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Philippines,
Poland, Portugal, Russia, Saudi Arabia, South Africa, Spain, Sweden,
Turkey, UK, US.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180710005209/en/
Source: Nickelodeon International
Press:
Nickelodeon International
Daniel
C. Roberts, +1-212-846-2741
Daniel.Roberts@viacom.com
or
Nickelodeon
International
Gayle Gaviola, +1-212-654-6653
Gayle.Gaviola@viacom.com
or
African
Wildlife Foundation
Christine Maxfield, +1-202-991-7501
CMaxfield@awf.com