Top 5 New Cable Series Premiere Delivers Triple Digit Time Period
Gains With Key Demos
NEW YORK--(BUSINESS WIRE)--Jan. 9, 2019--
On the heels of MTV’s sixth consecutive quarter of prime growth – its
best streak in 19 years – last night’s premiere of “Lindsay Lohan’s
Beach Club” debuted as a top five new cable series in bcast ’19 to-date
(P18-34). The launch delivered triple digit growth across MTV’s key
demos.
Key demo stats
-
W35-49 (0.59 +269%)
-
W18-24 (0.52 +148%)
-
W25-34 (0.61 +49%)
In “Lindsay Lohan’s Beach Club,” Lohan returns to the spotlight as a
powerhouse entrepreneur with the launch of her new club in Mykonos,
Greece. “Lindsay Lohan’s Beach Club” features Lohan’s creative partner
and trusted right-hand man, Panos Spentzos, who helps lead
her handpicked team of nightlife industry professionals. This elite
group of VIP bottle servers, hosts and bartenders come from the hottest
clubs around the U.S. and tasked with taking Lohan’s empire to the next
level.
The much buzzed about series airs Tuesdays at 8PM ET/PT on MTV. Sneak
peek to next
week’s episode here.
About MTV
MTV is the leading global youth media brand in 180 countries, reaching
450 million households in nearly 30 different languages across every
platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span
cable and mobile networks, live events, theatrical films and MTV
Studios, a unit that produces new and reimagined content for SVOD and
linear platforms based on MTV’s library of over 200+ youth titles and
franchises.
Source: Nielsen fast nationals; P18-49, LSD cvg rtgs unless otherwise
noted; P4W time period, Tues 8p-9p (12/10/18-1/6/19).
View source version on businesswire.com: https://www.businesswire.com/news/home/20190109005894/en/
Source: MTV
Charli Wood
charli.wood@viacom.com
Michael Fabiani
michael.fabiani@viacom.com