Network Announces National Voter Registration Day Efforts With
Celebrity PSAs Featuring PRETTYMUCH, Nicole “Snooki” Polizzi, Frankie
Grande, Erica Mena and More To Drive Turn Out, Youth-Led Election Day
Parties and Post-Election Concert
“+1 the Vote” Registration Tool Enables Young Voters to Identify
and Activate Unregistered Friends
NEW YORK--(BUSINESS WIRE)--Sep. 25, 2018--
To mark National Voter Registration Day, MTV is ramping up its
first-ever midterm election campaign “+1 the Vote,” to harness the power
of friendship and ignite the most powerful voting bloc in the country.
Beginning today, MTV will unveil PSAs featuring celebrities like
PRETTYMUCH, Nicole “Snooki” Polizzi, Frankie Grande, Erica Mena and
more, that enlists audiences to bring a friend to the polls and vote.
Additionally, in a company-wide PSA, Viacom networks will highlight
iconic friendships including MTV’s Nicole “Snooki” Polizzi and Jenni
“JWOWW” Farley, VH1’s Snoop Dogg and Martha Stewart, Comedy Central’s
Abbi Jacobson and Ilana Glazer, and Nickelodeon’s SpongeBob and Patrick
Star, encouraging viewers to tag their +1s.
To View MTV PSA #1 Click HERE
View MTV PSA #2 Click HERE
View Viacom-Wide PSA Click HERE
Based on research which suggests that social influence is a strong
motivator in voter turnout, the cornerstone of this campaign is the “+1
the Vote” Registration Tool, a first-of-its-kind digital experience
which enables young people to register to vote and activate unregistered
friends to join them November 6th at the polls.
Leading up to Election Day, MTV and Civic Nation’s #VoteTogether – will
supercharge youth voter participation through events at the polls across
all 50 states. Additionally, MTV News will roll out a series of videos
featuring leading artists and celebrities breaking down the importance
of the midterm elections, as well as a series highlighting young
candidates across the country. MTV will host a concert on November 6th
after the polls close to celebrate young people turning out the vote.
“+1 the Vote” was developed based on MTV/AP-NORC research showing that
young people feel a renewed sense of empowerment in their ability to
impact politics — 48% of 15-22-year-olds feel they have at least
some effect on the government, up from 33% in March – and that
friendship is a powerful driver of voter turnout. Further MTV research
found that 76% of young people think inviting friends to the
polling station is an effective way to encourage others to vote, while 70%
think posting about voting on social media is also effective.
for more information.
MTV/AP-NORC “Youth Political Pulse” Wave 1: 2/22-3/9/18;
Wave 2: 4/23-5/9/18. Approximately 1000 15-34 year olds.
Midterms Poll, August 2018, 1000 18-34 year-olds
MTV is the leading youth media brand inspired by music, in nearly 180
countries and 450 million homes around the world, connecting with over
350 million fans across all social media platforms. A unit of Viacom
Inc. (NASDAQ:VIAB, VIA), MTV operations span cable and mobile networks,
live events, and the new MTV Studios unit which produces original and
reimagined content for SVOD and linear networks based on MTV’s library
of over 200+ youth titles and franchises.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180925005921/en/