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NEW YORK--(BUSINESS WIRE)--
Nickelodeon
is bringing emerging tech to its audience with the addition of an
augmented reality (AR) mode to its number-one mobile game app Sky
Whale and the brand-new Do Not Touch AR app, which allows
users to interact with disruptive moments and surprises in the real
world. Nickelodeon's Sky Whale averages two million active
monthly users and nearly 30 million global downloads since launch. The
AR-enhanced Sky Whaleapp, which challenges players in a
360-degree immersive experience, will be available this spring on the App
Store and Google
Play. The Do Not Touch app is available now for download on
the App
Store.
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20180306006565/en/
Nickelodeon is bringing emerging tech to its audience with the addition of an augmented reality (AR) mode to its number-one mobile game app Sky Whale. (Photo: Business Wire
The Sky Whale AR mode makes a user's physical space appear to
become the Sky Whale sea and sky when viewed through a mobile device's
camera in a 360-degree challenge. In the game, players will steer the
narwhal with a device, moving through the space to soar through the sky
or swim underwater in a race to collect items and accumulate points for
high scores. Tied to kids' love of gaming, Sky Whalewas the
first in a series of apps created by the characters in Game Shakers
that were brought to life for real kids to play.
Nickelodeon's brand-new Do Not Touch AR app, available now
on the App
Store, builds on the popular "Do Not Touch" button found in the
award-winning Nick app. The Do Not Touch AR app features
interactive surprises and mini games that highlight both Nickelodeon
properties and iconic trademarks, like SpongeBob SquarePants, The
Loud House, slime and the Kids' Choice Awards blimp, along
with original animations.
The Do Not Touch AR app makes Nickelodeon's iconic "Do Not
Touch" button, and the animations and interactive experiences it
randomly generates, seem to appear in a user's surrounding physical
space when viewed through a mobile device's camera. Moving a device
allows users to see the action from all angles on the screen, and
tapping characters and objects reveals more surprises.
Nickelodeon, now in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in more than 90 million households and
has been the number-one-rated kids' basic cable network for 22
consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ:VIA)(NASDAQ:VIAB).
View source version on businesswire.com: http://www.businesswire.com/news/home/20180306006565/en/
Nickelodeon
Katelyn Balach, 818-736-3517
Katelyn.Balach@Nick.com
Source: Nickelodeon
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