(SPONGEBOB)RED to Be Featured in Moschino
Resort 2018 Collection, Debuting June 8
NEW YORK--(BUSINESS WIRE)--
Nickelodeon in partnership with (RED) announced the debut of (SPONGEBOB)RED,
a collaboration enlisting the iconic character to help raise money for
the Global Fund and awareness around the fight to end AIDS. The
collaboration will kick off with exclusive (SPONGEBOB)RED
designs by Jeremy Scott as a part of the Moschino Resort 2018
collection. Sixteen different items including apparel, swim and handbags
for adults and children featuring (SPONGEBOB)RED designs will
be available at luxury retailers and Moschino stores in November. The
Moschino Resort 2018 collection debuts on the runway on Thursday, June
8, at Milk Studios in Los Angeles and will feature top models dressed in
key pieces from the collaboration on the catwalk.
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The Nickelodeon and (RED) partnership extends through 2018, and
Nickelodeon's proceeds from all Moschino products will go to the Global
Fund to Fight AIDS, Tuberculosis and Malaria.
"SpongeBob SquarePants is one of the most iconic animated characters
ever, and his fans span generations, demographics, cultures and
continents," said Pam Kaufman, Chief Marketing Officer and President,
Global Consumer Products, Nickelodeon. "We are proud to partner with
(RED) to debut (SpongeBob)RED, and it is our hope that this
collaboration can help shine more light on the need to fight against
AIDS."
"This exciting creative collaboration between (RED), Nickelodeon,
Moschino and Jeremy Scott transforms the iconic and much-loved SpongeBob
character into a force to fight AIDS with (RED). The partnership will
not only raise money to fight this preventable, treatable disease, but
will also bring SpongeBob's enormous fan base - young and old - into
this critical fight," said Deborah Dugan, CEO of (RED).
"I'm excited to once again be doing a collaboration with Nickelodeon and
SpongeBob SquarePants," said Jeremy Scott. "Not only is he one of my
favorite characters, he is beloved all over the world. I am also honored
to participate with (RED) as they have done such wonderful work fighting
AIDS."
About (RED)
(RED) was founded in 2006 to engage businesses and people in the fight
against AIDS. (RED) partners with the world's most iconic brands that
contribute up to 50% of profits from (RED)-branded goods and services to
the Global Fund. (RED) Proud Partners include: Apple, Bank of America,
Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM,
Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners
include: aden+anais, Alessi, ALEX AND ANI, Andaz, Fatboy USA, Fully,
Girl Skateboards, Le Creuset, Mophie, S'well and Vespa.
To date, (RED) has generated more than $465 million for the Global Fund
to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in
Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and
Zambia. 100 percent of that money goes to work on the ground - no
overhead is taken. Global Fund grants that (RED) supports have impacted
more than 90 million people with prevention, treatment, counseling, HIV
testing and care services.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in more than 90 million households and
has been the number-one-rated kids' basic cable network for 22
consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170607005968/en/
Media:
Nickelodeon
Talia Yates
Talia.Yates@nick.com
or
(RED)
Huw
Davies
press@red.org
or
Moschino
Juliana
Shyu
jshyu@aeffeusa.com
Source: Nickelodeon
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