Viacom Premieres Groundbreaking Virtual Reality Music Video at 2017 Microsoft Build
"Withdrawal" by Max Frost Among the First VR Experiences to Use Microsoft Mixed Reality Capture Technology
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A screenshot of "Withdrawal", courtesy of
The video harnesses cutting-edge Microsoft Mixed Reality Capture technology, bringing fans face-to-face with photorealistic holographs of Frost, who sings and plays multiple instruments simultaneously in an immersive, underwater environment.
Watch the debut trailer for Withdrawal here.
Frost said, "It was fun to work with
Chaki Ng, senior vice president, Viacom NEXT, said, "Withdrawal opens the door to a new medium of music and performance; it's a first look at the future of music-based VR content. Using Microsoft technology we can now create even more immersive worlds for audiences to explore and enjoy. Withdrawal is one more milestone in Viacom's continued collaboration with pioneering artists and innovators to produce a new generation of personalized experiences for audiences around the world."
Withdrawal marks the latest project of Viacom's in-house VR
production team, which also partners with Viacom's entertainment brands,
including
In
About Viacom NEXT
Viacom NEXT is working on the future of entertainment. We explore,
prototype and develop novel projects with our brands (which include
About
Connect with Max:
Spotify: http://bit.ly/MaxFrost-SP
YouTube: https://youtube.com/maxfrostmusic
Twitter: https://twitter.com/maxfrost
Facebook: https://facebook.com/maxfrostmusic
Instagram: https://instagram.com/maxfrost
View source version on businesswire.com: http://www.businesswire.com/news/home/20170510006596/en/
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Alex.rindler@viacom.com
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For
Christina Kotsamanidis
Christina.Kotsamanidis@atlanticrecords.com
Source:
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