All New Pop-Up Kicksperience Sneaker Activation to Launch with Fat
Joe at BET Experience
BET Experience at L.A. LIVE Returns for the 5th
Year and Takes PlaceJune 22-25, 2017
The BET Fan Fest Takes Place at the Los Angeles Convention Center
Saturday and Sunday
#BETX/#BETFANFEST
LOS ANGELES--(BUSINESS WIRE)--
Today, BET NETWORKS and AEG announced participants in this
year's highly anticipated BETX Celebrity Basketball Game sponsored by
Sprite® and Statefarm, taking place at BET Experience at L.A. LIVE, June
22-25, 2017. Players will include Nick Cannon, The Game, YG, Joey
Bada$$, Tank, Soulja Boy, Bell Biv DeVoe, DJ Mustard, Jidenna, Brandon T
Jackson, Trevor Jackson, Doug Christie, Dave East, Stevie J, and Rotimi,
alongside ESPN guest announcers Jemele Hill and Michael
Smith. Tip off for the BETX Celebrity Basketball Game takes place at
12:00 p.m. PST and will be streamed LIVE to fans at home on www.bet.com.
Also announced is a fresh new interactive sneaker event, Kicksperience.
The activation will highlight the sneaker culture phenomenon,
bringing together generations of culture defining sneakers, streetwear
brands, art, and music to the robust BET Fan Fest line-up. The
electrifying pop-up will incorporate artists and tastemakers, authentic
to sneaker culture, for the ultimate buy-sell-trade experience. On-site
activations at the event will include the Vendor Village featuring a new
hashtag buy-sell-trade trading pit, unique customization and collection
battles, live art mural painting by artist JC.Ro, and a Half
Court Stage including performances, live DJs, and meet & greets with Fat
Joeand Joey Bada$$. The one-of-a-kind event will also
feature the New Kicks and Chill Lounge where attendees can capture the
excitement of securing their new kicks with a 180-degree sneaker photo
booth, limited releases, and a special NBA 2k17 activation.
Fans will also be able to enjoy incredible concerts as a part of the BET
Fan Fest on Saturday, June 24 and Sunday, June 25, with just announced
performances from hit makers and hot up-and-comers including Cardi B,
Aminé, Dave East, Goldlink, Nick Grant, Kap G, A Boogie, PnB Rock
and Kyle on the BETX Main Stage sponsored by Nissan. The
Coca-Cola Music Studio will also feature some of today's hottest newly
discovered acts including Taylor Girlz, Billion Dollar Baby, Zay
Hilfigerr and Zayion McCall ("Juju On That Beat"), The Bomb Digz,
Ayo & Teo, Christian Combs, Elhae and Spencer Ludwig. On
Sunday, BET will host a joyful Gospel Event on the BETX Main Stage with
moving performances from Israel Houghton, Tasha Cobbs, Jonathan
McReynoldsand Mali Music as well as Pastor Touré Robertsand
Sarah Jakes Robertsdelivering a powerful message.
This year, the BET Experience is introducing the new BET Fan Fest
wristband which all attendees will be required to wear upon arrival to
enter the BET Fan Fest. Beginning today, fans will be able to register
for the BET Fan Fest wristbands by downloading the BETX '17 app or going
to betexperience.com.
The BET Fan Fest wristband gives access to some of the hottest events
happening during the BET Experience weekend, including the BET
Experience Main Stage music performances, Genius Talks sponsored by
AT&T, BET Experience Fashion & Beauty, Coca Cola Music Studio, the NEW
Kicksperience, World of Dance, Dell Gaming Station, Nickelodeons' $50K
Kids' Choice Sports Triple Shot Challenge, and the NEW BET Casting Call.
Additionally, access to the BETX Celebrity Basketball Game will be
available for purchase starting today.
As previously announced, BET Networks will make its return to Los
Angeles for the four-day music and entertainment festival, the BET
Experience at L.A. LIVE presented by Coca-Cola®, June 22 - 25, 2017.
Teaming up with AEG, one of the leading entertainment companies in the
world and developer/operator of L.A. LIVE and STAPLES Center, the BET
Experience at L.A. LIVE presented by Coca-Cola® will feature some of
today's hottest artists including Snoop Dogg, Wiz Khalifa, Migos,
A$AP Rocky, ScHoolboy Q, Bryson Tiller, Kid Cudi, Gucci Mane, Jhené
Aiko, Rae Sremmurd, Jidenna, Young Thug, Desiigner, Lil Yatchy,
Pusha T, THEY., H.E.R., Playboi Carti and Khalid. The
four day event will showcase the best in music, entertainment and
interactive activations at the fan festival, BETX Live Show tapings,
seminars and celebrity appearances.
VIP Packages for the 5th year of the BET Experience weekend
are better than ever and now on-sale. In addition to VIP amenities
throughout the weekend and incredible seats for STAPLES Center shows,
three levels of BETX VIP Packages offer guests the only opportunity to
purchase tickets to the highly-anticipated BET Awards, broadcast live
from Microsoft Theater. Last year the in-demand VIP Packages sold out,
so guests are encouraged to purchase now before the allotment is
depleted. Full package amenities and pricing for the Diamond, Platinum
and Gold VIP Packages can be found by visiting BETExperience.com
or by calling (877) 234-8425.
General tickets for the BET Experience at L.A. LIVE presented by
Coca-Cola® are on sale now at http://www.axs.com/betexperience.
Download the BETX '17 app powered by AT&T, the #1 source for everything
BETX, including real-time event updates, full schedules, BET Fan Fest
wristbands, daily prizes, ticket giveaways, live streams and much more.
Follow the BET Experience on Twitter @betexperience for the latest and
greatest and join the hottest conversation by using #BETX. Feel free to
also check us out online at http://www.betexperience.com.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com,
a leading Internet destination for Black entertainment, music, culture,
and news; CENTRIC, a 24-hour entertainment network targeting the
African-American Woman; BET Music Networks - BET Jams, BET Soul and BET
Gospel; BET Home Entertainment; BET Live, BET's growing festival
business; BET Mobile, which provides ringtones, games and video content
for wireless devices; and BET International, which operates BET around
the globe.
BET EXPERIENCE AT L.A. LIVE PRESENTED BY
COCA-COLA®
BET Networks, an entertainment powerhouse, and AEG, the world's leading
sports and live entertainment company and developer/operator of L.A.
LIVE, have teamed up once again to create the BET EXPERIENCE AT L.A.
LIVE (BETX), June 22 - 25, 2017 presented by Coca-Cola®. This four-day
festival will be filled with music concerts taking place at The Novo by
Microsoft and STAPLES Center; BET Fan Fest at the Los Angeles Convention
Center including seminars, celebrity basketball games, celebrity meet &
greets; and other special appearances. The weekend will be capped off
with the "BET Awards" on Sunday, June 25, 2017 at Microsoft Theater.
ABOUT AEG
Headquartered in Los Angeles, California, AEG is the world's leading
sports and live entertainment company. With offices on five continents,
AEG operates in the following business segments: AEG Facilities,
which is affiliated with or owns, manages or consults with more than 120
preeminent arenas, stadiums, theaters, clubs and convention centers
around the world including The O2 Arena, the Sprint Center and the
Mercedes-Benz Arenas; AEG Presents, which is dedicated to
all aspects of live contemporary music performances, including producing
and promoting global and regional concert tours, music and special
events and world-renowned festivals; AEG Real Estate, which
develops world-class venues, as well as major sports and entertainment
districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the
world's largest operator of sports franchises and high-profile sporting
events; and AEG Global Partnerships, which oversees
worldwide sales and servicing of sponsorships including naming rights,
premium seating and other strategic partnerships. Through its worldwide
network of venues, portfolio of powerful sports and music brands and its
integrated entertainment districts, AEG entertains more than 100 million
guests annually. More information about AEG can be found at www.aegworldwide.com.
Follow us on @BET_PR @BETExperience
View source version on businesswire.com: http://www.businesswire.com/news/home/20170501005973/en/
BET Networks
Danielle Spigner-Davis, 212-205-3000
Danielle.Spigner@BET.net
or
Terrece
Walker, 212-205-3000
Terrece.Walker@BET.net
or
AEG
Cara
Vanderhook, 213-742-7273
cvanderhook@staplescenter.com
or
Cassandra
Zebisch, 213-763-7712
czebisch@aegworldwide.com
or
DKC
bet@dkcnews.com
Source: BET Networks
News Provided by Acquire Media