Nickelodeon Reveals Kids' Views on U.S. Presidential Race in Exclusive Research Study
Research Findings Kick off Nick's Kids Pick the President Campaign, Leading to Renowned Bellwether Kids' Vote This Fall
War/Terrorism, Equal Rights and Crime/Violence are Top Issues Among Kids 8-13
Net's Overall Kids Pick the President Campaign Features
Dedicated Website with Real-Time Polling; TV Special Slated for October;
and Kids' Online Vote
Nick's Kids' Vote Has Correctly Predicted Winner Six Out of the Last
Seven
*Click HERE for detailed research findings, including breakdowns across gender and ethnicity.
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A majority 67% of kids ages 8-13 report they are interested in this
year's
U.S. presidential election. - Kids said the top three sources from which they are getting information about the 2016 presidential election are TV (73%); their mom (61%); and their dad (51%).
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32% of kids cite war/terrorism as the top issue the next president of
the
U.S. should care about, followed by equal rights (29%) and crime/violence (26%). From the study's first wave (June) to the third (August), equal rights grew seven percentage points, crime/violence grew six percentage points, and war/terrorism held steady as the number-one issue. - The top three qualities kids say are "very important" for a good president to have are: honesty (90%); being trustworthy (89%); and being respectful of others (85%). The three least cited qualities are being tough (49%); religious (23%); and rich (10%).
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"Believes in equality for everyone" also ranked high, with (82%) of
kids feeling it is a "very important" attribute for a president. Among
African-American kids, 87% rate "believes in equality for everyone" as "very important." 85% of Hispanic kids and 80% of Caucasian kids rank "believes in equality for everyone" as a "very important" attribute. -
When asked how interested they are in being the president of
the United States when they grow up, the majority of kids (56%) said they were interested, though interest is lower among older kids. Among kids ages 12-13, only 50% say they are interested in being president, as opposed to 58% of kids ages 8-11.
"Kids and their families today are more closely aligned than ever
before, with no generation gap, which makes this research a potential
crystal ball into the POV of the entire household's voting and
non-voting members," said
Nickelodeon's Kids Pick the President cross-platform campaign is informed by its research findings, and is designed to answer kids' questions, keep them informed about the issues they care about and let their voices be heard. As an educational and fun resource for kids, the campaign features a fully interactive website allowing kids to weigh in on the election process and the race's issues in real time; on-air interstitials that guide kids through the electoral process; and a prime-time TV special in October offering profiles of each candidate.
Nick's renowned bellwether Kids' Vote will be held
This year marks Nickelodeon's eighth Kids Pick the President
campaign and vote. Since 1988, kids have correctly chosen the next
Nickelodeon's 2016 Kids Pick the President Campaign Elements:
Today, Nickelodeon has launched a dedicated website (www.kidspickthepresident.com) with an immersive experience that includes:
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Kids' Vote-Oct.
28 marks the start of the Kids' Vote, where kids can cast their virtual ballot online, at www.kidspickthepresident.com, throughSaturday, Nov. 5 , when their choice for the nextU.S. president will be announced live on Nickelodeon. -
Heat Map-Kids will have an opportunity each week leading up to
the Kids' Vote to voice their opinions using the Kids Pick the
President Heat Map, which will let kids respond to questions
posted about real-time news, issues and information stemming from the
campaign trail, with responses showing what kids in each
U.S. state think. - Word Clouds-As kids respond to posted questions about the campaign and share their opinions, the key ideas and phrases will be aggregated into word clouds each week, allowing for an easy review of what is top of mind with the nation's kids this election.
- The website will also include additional, fun features like: If You Were President for a Day, an interactive game allowing kids to take a personality quiz to determine what they would do if they were president for the day, and receive a custom newspaper-style, downloadable keepsake; and Ask the Candidates cards, letting kids submit and share questions they would like answered.
Nickelodeon's Kids Pick the President Research Methodology:
From June to
Nickelodeon, now in its 37th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in
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Nickelodeon
thamar.romero@nick.com
Source: Nickelodeon
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