Four-Day Festival Takes PlaceJune 23 -26, 2016
#BETX
LOS ANGELES--(BUSINESS WIRE)--
BET Networks announced today the sponsors for the 2016 BET Experience at
L.A. LIVE presented by Coca-Cola®, which include Sprite®, Nissan North
America, Inc., AT&T, Denny's, J.G. Wentworth, Apple Music, M&M's®,
Macy's, Pop Tart and Papa John's. Twelve brands return from 2015 to
engage festival-goers with interactive activations during the packed
multi-day event.
The BET Experience (BETX) at L.A. LIVE Presented by Coca-Cola is a
four-day festival running June 23 - 26, 2016 that features live music
and comedy concerts at The Novo by Microsoft and STAPLES Center, live
"106 & PARK" telecasts from Microsoft Square at L.A. LIVE, a free
two-day BET Experience Fan Fest for thousands of consumers at the Los
Angeles Convention Center, themed panel discussions, celebrity
basketball game, sneaker convention and various celebrity meet & greets.
The weekend will culminate with the live broadcast of the 2016 "BET
AWARDS" on Sunday, June 26 at Microsoft Theater at L.A. LIVE.
Sponsors for the 2016 BET Experience at L.A. LIVE presented by
Coca-Cola include:
Coca-Cola - Coca-Cola returns as the presenting sponsor of BET
Experience to keep festival attendees refreshed with Coca-Cola
beverages, while enjoying popular songs with friends and family and
discovering emerging artists on the performance stage. During BETX's Fan
Fest, Coca-Cola will present the Coca-Cola Music Studio at the LA
Convention Center on Saturday, June 25th and Sunday, June 26th.
Additionally, The Music Studio will feature the brand's interactive
"Share a Coke® and a Song" activation, which will invite consumers to
jam out to popular songs whose lyrics are featured on the brand's
signature cans. Standing between larger-than-life headphones, fans will
get to "live the lyrics" and snap a photo to share their listening
experience with the world. Additionally, Coca-Cola will be the
presenting sponsor of the two-hour "106 & PARK" Live from BET Experience
telecast on Saturday, June 25th airing live on BET.
Sprite - Sprite returns as the presenting sponsor of Saturday
night's hip-hop concert at STAPLES Center featuring Lil Wayne, 2 Chainz,
A$AP Ferg, Fetty Wap, Ty Dolla $ign and more. The iconic brand also
hosts the highly anticipated Celebrity Basketball Game & Dunk Contest
presented by Sprite on Saturday, June 25, which will be live streamed on
BET.com and broadcast on BET. With celebrity players including Floyd
Mayweather, Meek Mill, Snoop Dogg, Nick Cannon, Omarion, Wale, The Game,
and Doug Christie, this year's big game promises to be as thrilling as
ever. Sprite will extend its activations as the presenting sponsor of
the Sneaker Con live sneaker customization competition, which will be
recorded for the "Ace of Customs" digital video series. In addition, Fan
Fest goers will be among the first to enjoy the new Sprite Obey Your
Verse® Lyrical Collection that the brand revealed
earlier this month. Fans can drop their own 16 beats at the Sprite
Recording Studio and interact with the limited-edition Sprite cans that
feature inspirational lyrics from iconic hip-hop artists 2Pac, Missy
Elliott and J. Cole.
AT&T - AT&T returns as the presenting sponsor of Genius
Talks, which will showcase a series of conversations with some of the
nation's most intriguing personalities during BETX's Fan Fest at the LA
Convention Center on Saturday, June 25th and Sunday, June 26th.
Always engaging and entertaining, this year's discussions are sure to
draw crowds with panelists including Melissa Harris-Perry, DJ Khaled,
Kirk Franklin and the cast of BET's "Music Moguls," Snoop Dogg, Damon
Dash, Birdman "Baby", Jermaine Dupri. AT&T will also host the Tech
Lounge at BETX's Fan Fest, which will feature charging stations, AT&T
products and services, and special prize giveaways. In addition, AT&T is
the official sponsor of the BETX mobile app, featuring a BET Experience
map, customizable schedules, artist and event information and much more!
Nissan - As the presenting sponsor of BETX Live Updates, Nissan
returns to bring the Experience to at-home viewers with on-going live
updates throughout the entire weekend broadcast on BET. Nissan will
feature multiple activations across the BETX Fan Fest, including
multiple car displays featuring the Nissan Rogue, Maxima and Altima, and
product sampling at the BET Experience Main Stage. Nissan will also
feature vehicle displays at the weekend's celebrity charity golf
tournament, an invite-only event attended by entertainment and corporate
VIPs.
Apple Music - Apple Music returns as the official sponsor
of "106 & Park" Live from the BET Experience, exclusively presenting the
live 2-hour telecast on Friday, June 24th, from Microsoft
Square. Apple Music will also sponsor "My BETX Special," a supersized
recap of the best moments from the four-day event.
Denny's - Denny's is the exclusive sponsor of the first hour of
the "106 & Park" Live from the BET Experience telecast on Thursday, June
23. Broadcasting from Microsoft Square at L.A. LIVE, the show will
feature talent performances along with an introduction of the Hungry for
Education Scholarship Program. Returning from 2015, Denny's will treat
consumers to a special diner-inspired samples and giveaways.
M&M's® - M&M's® will be the official sponsor of the
second hour of the "106 & Park" Live from the BET Experience telecast on
Thursday, June 23. Broadcasting live from Microsoft Square at L.A. LIVE,
the show will feature talent performances, product sampling and
giveaways from M&M's®. Celebrating its 75th anniversary,
the iconic brand will also sponsor the Jumbotrons throughout Star Plaza
and L.A. LIVE during the BET Experience weekend.
J.G. Wentworth - Returning from 2015, J.G. Wentworth is the
official sponsor of the BET Experience Main Stage, which will feature a
series of thrilling performances from today and tomorrow's hottest music
artists. The lineup brings together promising young artists such as AKA,
Dreezy, Desiigner, O.T. Genasis, and Kenny Gates, with acclaimed artists
such as rappers Fat Joe and Remy Ma - all on one stage.
Macy's - Macy's returns to engage fashionable festival-goers with
an interactive gif-sharing booth. Macy's will also keep fans feeling
fresh and clean with an on-site fragrance bar activation in the Fashion
& Beauty area.
Papa John's - Papa John's will be the official sponsor of the BET
Experience Celebrity Basketball Game Halftime Show, which will feature
an electrifying musical performance.
Cover Girl (Queen Collection) - Cover Girl returns with the Queen
Collection to celebrate the beauty of African Americans as the official
sponsor of Beauty @ BETX. Professional makeup artists will be on-hand to
make over consumers with a focus on how to #GetThatGlam. The custom
activation will feature make-up stations and product sampling, as well
as photo sharing for the big reveals.
Strength of Nature (Motions) - As the exclusive hair sponsor of
BETX, Strength of Nature embraces the many textures and tones that make
African American hair beautiful. The dedicated Hair @ BETX activation
will feature a sleek hair salon and dry bar, offering hair services from
haircare experts and brand ambassadors.
Progressive - Returning from 2015, Progressive is the presenting
sponsor of Fashion @ BET Experience, which includes two high wattage
fashion shows showcasing innovative designs and designers-to-watch
during both days of the BETX Fan Fest. Highlights of Fashion @ BETX will
be broadcast on-air throughout the weekend, followed by a recap special
of the best fashion moments.
Nike Golf - Nike will present the Celebrity Charity Golf
Tournament during the BET Experience weekend of events. The invite-only
affair will pair celebrity actors, comedians & pro athletes along with
VIPs from the worlds of business and media for a day of entertainment
inside the fairway.
Rush Card - Rush Card will sponsor the BETX Sneaker Con Panel.
DriveTime - DriveTime is the official sponsor of BETX's Digital
Network, featuring larger-than-life displays throughout the Los Angeles
Convention Center.
ABOUT BET EXPERIENCE AT L.A. LIVE PRESENTED BY
COCA-COLA
BET Networks, an entertainment powerhouse, and AEG, the world's leading
sports and live entertainment company and developer/operator of L.A.
LIVE, have teamed up once again to create the BET EXPERIENCE AT L.A.
LIVE (BETX), June 23 - 26, 2016 presented by Coca-Cola. This four-day
festival will be filled with music and comedy concerts taking place at
The Novo by Microsoft and STAPLES Center; FREE BET Fan Fest at the Los
Angeles Convention Center including seminars, celebrity basketball
games, celebrity meet & greets; and other special appearances. The
weekend will be capped off with the "BET Awards" on Sunday, June 26,
2016 at Microsoft Theater.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the African-American
Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET's growing festival business; BET Mobile,
which provides ringtones, games and video content for wireless devices;
and BET International, which operates BET around the globe.
ABOUT AEG
Headquartered in Los Angeles, California, AEG is the world's leading
sports and live entertainment company. With offices on five continents,
AEG operates in the following business segments: AEG Facilities, which
is affiliated with or owns, manages or consults with more than 120
preeminent arenas, stadiums, theaters, clubs and convention centers
around the world including The O2 Arena, the Sprint Center and the
Mercedes-Benz Arenas; AEG Live, which is dedicated to all aspects of
live contemporary music performances, including producing and promoting
global and regional concert tours, music and special events and
world-renowned festivals; AEG Real Estate, which develops world-class
venues, as well as major sports and entertainment districts like STAPLES
Center and L.A. LIVE; AEG Sports, which is the world's largest operator
of sports franchises and high-profile sporting events; and AEG Global
Partnerships, which oversees worldwide sales and servicing of
sponsorships including naming rights, premium seating and other
strategic partnerships. Through its worldwide network of venues,
portfolio of powerful sports and music brands, AXS.com ticketing
platform, AXS cable television channel and its integrated entertainment
districts, AEG entertains more than 100 million guests annually. More
information about AEG can be found at www.aegworldwide.com.
Follow us on Twitter @ BET_PR and @BETAwards
View source version on businesswire.com: http://www.businesswire.com/news/home/20160617005521/en/
BET Networks
Giovanna Desselle, 310-481-3872
giovanna.desselle@bet.net
Source: BET Networks
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