Viacom Presents Industry's First-Ever Datafront
Event Explores How Data is Redefining Television and Its Impact on Measurement, Marketing Science and Brand Content Creation
"Viacom has long been a leader in Data Strategy, investing in building
the most advanced capabilities and world class team in-house, so it made
sense for us to take initiative and create the industry's first
Datafront for the community of data scientists and marketers whose
critical work has shifted from backroom to boardroom," said
Data has become an increasingly important part of Upfront conversations. As marketers consider content during Upfront presentations, Viacom's Datafront helps marketers understand how to best connect to the audiences watching the shows.
Viacom's Datafront addresses the need in the industry to acknowledge and consider the convergence of all screens and the impact for marketers. Topics will include an exploration of current and future pivot points in:
-
Television…redefining TV and examining how, as a Fans First
company,
Viacom unlocks value for its partners in this new era. -
Measurement…good measurement leads to understanding.
Viacom has invested in it and is leading the way in shifting how measurement is happening. -
Marketing Science…targeting and context are transforming how
marketers can reach consumers on television and all screens.
Viacom Vantage's suite of products continues to further the company's lead in helping ad partners find precisely the right audiences at the right time. - Brand Content Creation…data is overcoming the preconceived ideas of who people are and how advertising is created for them. The Viacom ViewPrint product uses data to cut through bias to sharply identify the right audiences and then inform creative tone for branded content.
- Delivering for Fans…in a Fans First framework, advancements in data allow for fresh perspectives about authentically speaking to audiences.
Presenters - who include Viacom's data and marketing strategists, as well as external experts - will underscore the importance of connecting with an emotionally engaged audience and rallying fans.
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Press:
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or
Chanel.cathey@viacom.com
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