Deal Expands Viacom's Addressable Capabilities to the Roku Platform
NEW YORK--(BUSINESS WIRE)--
Viacom (NASDAQ: VIAB, VIA) and Roku Inc. today announced a partnership
that enables Viacom to utilize aggregated audience insights from Roku®
to deliver targeted advertising on the Roku platform. This
first-of-its-kind partnership between an over-the-top (OTT) platform and
programmer is the latest illustration of the power of OTT advertising.
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"Viacom's unique partnership with Roku extends our game-changing
ecosystem, bringing targeted advertising at scale in a way that - until
now - was not available in the premium television environment," said
Kern Schireson, EVP Data Strategy & Consumer Intelligence, Viacom. "With
this partnership, we can deliver more relevant messages to Roku
consumers for products and services that interest them. This is the
first time dynamic, 1:1 advertising will be possible as part of a larger
linear TV buy. Advertising experiences like this are more impactful for
both consumers and marketers."
Viacom will be the first programmer to leverage aggregate data from Roku
to deliver messages to custom audience segments on the Roku platform.
The effort is an extension of Viacom's proven leadership in advanced
advertising, whose main objective is to bring advanced digital
advertising capabilities to TV platforms. Roku boasts a highly engaged
audience. In 2015, Roku users streamed 5.5 billion hours of content.
"The beauty of the Roku platform is that it offers full screen, 100%
viewable video for advertisers, while also enabling all the targeting,
interactivity and measurement of digital," said Scott Rosenberg, VP of
Advertising, Roku. "We're committed to helping our publishers more
effectively monetize in OTT. As a clear leader in advanced TV
advertising, Viacom was a natural partner. Partnerships like this also
help ensure the continued growth and vibrancy of free, ad-supported
programming for Roku consumers."
About Viacom
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences, and other entertainment
content for audiences in 180 countries. Viacom's media networks,
including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV
Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick
and Paramount Channel, reach over 3.5 billion cumulative television
subscribers worldwide. Paramount Pictures is a major global producer and
distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
About Roku Inc.
Roku is the creator of a popular streaming platform for delivering
entertainment to the TV. Roku streaming players and the Roku Streaming
Stick® are sold through major retailers in the U.S., Canada, the U.K.,
the Republic of Ireland, Mexico and France. Roku licenses a reference
design and operating system to TV manufacturers to create co-branded
Roku TV models. Under the Roku Powered™ program, Roku licenses its
streaming platform to pay TV providers around the world who want to use
the Internet to deliver entertainment services through streaming
players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is
privately held and headquartered in Los Gatos, Calif.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other
countries.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160428005894/en/
Viacom:
Lenore Moritz, 212-846-4950
Lenore.moritz@viacom.com
or
Roku:
Kristin
Mitchell Williams, 415-813-7380
kwilliams@roku.com
Source: Viacom
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