Sarah Iooss Tapped to Lead Viacom's Business Development Group
Newly Re-aligned Group Already Accelerating Growth with Breakthrough Partnerships
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The Business Development group is charged with accelerating partnerships
that will continue to evolve Viacom's social, digital and mobile arenas,
along with its industry-leading data-driven
Iooss was tapped for her vast knowledge of social and digital platforms where she maintains long-established relationships, as well as her development and implementation of services and products that helped to advance Ad Sales' goals. Her background is ideal for leading the new Business Development group, which now sits in a division that encompasses the intersection of key growth and innovation initiatives, such as data and fan engagement. Previously, the Business Development group resided in a division with a primarily digital-only focus.
"In this transformative and convergent time in our industry, the Viacom
Business Development team is an engine of growth and innovation," said
Schireson. "Sarah is a proven leader whose vast network and achievements
in the digital and social space made her our ideal choice for this role.
We are excited for Sarah and her team to create new value for
The Business Development team launches with 10 strategists focused on two broad categories: Technology Platforms, which will establish ad supported content partnerships across the digital and mobile space; and, Fan Platforms, which will leverage Viacom's organic presence on social media and create content and advertising opportunities for both fans and advertising partners.
The Business Development team recently closed a partnership with
Iooss has been with
About
For more information about
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Press:
Lenore.Moritz@viacom.com
or
Chanel.Cathey@viacom.com
Source:
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