Viacom Launches "WITNESS the Power of Story" Campaign in Partnership with WITNESS to Inspire the Power of Video for Change
The PSA campaign features customized spots across Viacom brands that
speak to their unique audiences and specific initiatives, including:
The spots, which begin running today, call upon the public to stop and
witness the power of visual storytelling. Videos highlighting each
brand's social efforts were projected onto iconic buildings in
Each spot drives viewers to a newly created co-branded website, www.witness.viacom.com, for WITNESS resources on using the devices right in their hands - camera enabled mobile phones - to make an impact, and for information on getting involved in Viacom's efforts. Viewers are also invited to share their stories on Instagram using #Story4Change.
"As a global media and entertainment company,
"Our goal at WITNESS is not only to support people using video to
promote social change, but also educate them on how to maximize the
effectiveness of video," said WITNESS co-founder
About
Our media networks, including
About WITNESS
WITNESS is an international human rights organization that creates tools, provides training and resources, and advocates for systemic changes for a new generation of human rights defenders around the world to make the most of video and related technologies. Our mission is to support human rights activists to be safe and effective when they document abuses and expose them to the world.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151120005563/en/
Viacom Media Contact
Lenore.Feder@Viacom.com
or
WITNESS
Media Contact
Matisse@witness.org
Source:
News Provided by Acquire Media