Viacom Continues to Expand Commitment to Data Strategy with Latest Highly Regarded Hire, Julian Zilberbrand
Zilberbrand Named Executive Vice President of Audience Science at
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Viacom's leadership in developing game-changing proprietary data solutions includes products such as the predictive engine Viacom Vantage and Echo Social Graph, which measures effectiveness of ad partners' custom social media campaigns.
"Viacom's dedication to remaining the leader in data science and strategy is evident in the speed at which we are developing new tools and solutions at this pivotal time in the industry," said Schireson. "Julian is part of a growing list of world-class data talent to join us for the huge opportunities during this transformational time in media, and he offers his team a very special perspective informed by his visibility into the broad industry landscape."
Zilberbrand's Audience Science group encompasses data and audience development functions, specifically:
-
Audience Onboarding & Segmentation (Data Sourcing,
Partnerships & Architecture) - Responsible for building the
infrastructure architecture that allows
Viacom to successfully ingest disparate data sets across linear, digital and off-line behavior and marry the data to actionable 360 executions and effectiveness measurements. - Advanced Analytics - Works closely with the Audience Onboarding and Segmentation teams to draw insights and actionable models and methods to support both Sales and Marketing teams.
- Digital Media Executions - Harnesses our 1st party and outside data sources and leverages them to target and message across all forms of digital - display, video, social and cross-device.
"From the outside, I have been watching for years as
Zilberbrand joins
About
For more information about
View source version on businesswire.com: http://www.businesswire.com/news/home/20151002005380/en/
Chanel.Cathey@viacom.com
Lenore.Moritz@viacom.com
Source:
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