Viacom Ad Sales Launches Velocity Product Group
Record Demand for Viacom's Groundbreaking Sales Products Spawns the Group's Formation
"Intense demand for our innovative products during this Upfront season
made it a strategic necessity to create a group singularly dedicated to
evolving and developing our industry-leading offerings," said
Year-over-year,
This new team of nearly two dozen Velocity Product experts is charged
with growing strategic partnerships, spearheading product development,
and augmenting sales efforts across the entire
Velocity Product Group's industry-leading offerings consist of a comprehensive slate of solutions, including:
- Viacom Vantage - Using a combination of Viacom's proprietary data and third party data from multiple sources, Vantage offers advertisers precise consumer targeting and unmatched predictive capabilities.
- Echo - A strategic approach to harnessing Viacom's unparalleled social reach with customized programs for ad partners. The groundbreaking analytics tool, Echo Social Graph, measures engagement deeply and holistically by tapping multiple social platforms, including those outside of Viacom's own portfolio.
- The Social Talent Platform - Velocity makes talent engagement turnkey by giving advertisers direct access to a growing roster of social superstars for custom campaigns.
- Integration+ - This offering gives advertisers added flexibility and choice when customizing their branded entertainment opportunities.
- Pulse Real-Time Marketing - An exclusive multi-platform functionality that puts partners into the cultural conversation with sharable content in their authentic voice.
-
Social Media Advertising Partnerships - Key social media
partnerships with Twitter, Snapchat, and
Tumblr bolster the reach and impact of social-by-design campaigns.
About
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form video, apps, games,
consumer products, social media and other entertainment content for
audiences in 180 countries. Viacom's media networks,
including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT,TV
Land, Nick at Nite, Nick Jr., Channel 5 (
For more information about
View source version on businesswire.com: http://www.businesswire.com/news/home/20150812005729/en/
Lenore.Moritz@viacom.com
Source:
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