Key Staff Additions Will Expand the Company's Industry-Leading
Advanced Data Solutions
NEW YORK--(BUSINESS WIRE)--
Viacom (NASDAQ: VIAB, VIA) today announced the addition of three
executives with expertise in developing, marketing, and monetizing data
products, boosting the company's industry-leading advanced analytic and
marketing solutions.
Joining Viacom are Bryson Gordon as Senior Vice President of Data
Strategy and Viacom Vantage; Gabe Bevilacqua as Vice President of
Product Management for Viacom Vantage; and, Kodi Foster as Vice
President of Data Strategy. Bevilacqua and Foster report to Gordon, who
will manage the team under the leadership of Kern Schireson, Viacom
Executive Vice President of Data Strategy and Consumer Intelligence.
Gordon and his team will be responsible for the development of
innovative and game-changing data products for Viacom, which has taken
an industry-leading role in introducing new marketing programs that
precisely target consumers. They will build upon the success of
advertising tools such as Viacom Vantage, which enters its second year
as a market leader in advanced predictive targeting, analytics and
custom data implementations for agencies and advertisers. This new
technical and product expertise significantly accelerates Viacom's
already robust data capabilities and product portfolio to more fully
monetize the continued engagement around the company's programming and
brands.
"Data Strategy plays a key role in Viacom's ecosystem because it marries
world-class creativity with advanced analytics," said Schireson.
"Bringing on Bryson, Gabe, and Kodi is a big step forward and reinforces
our dedication to intelligent data solutions that benefit Viacom and our
brand partners."
Bryson Gordon
Gordon spent more than a decade at Microsoft leading consumer marketing,
product management, and business incubation teams across Windows, Xbox,
Office, Microsoft Store, and most recently, Surface. Within the Surface
business, he created an Audience Marketing discipline that defined
high-value influencer-segments, establishing data-driven pathways to fan
cultivation, while developing techniques to directly connect first-party
quantitative research into programmatic advertising engines. Under his
leadership, the Surface business grew to over $1B in fourth quarter
revenue. Prior to Microsoft, Gordon led Consumer Product Management at
McAfee Security, helping develop and market the company's
direct-to-customer subscription services. He is a graduate of the
University of Western Ontario in Canada and Cambridge University in the
UK.
Gabe Bevilacqua
Bevilacqua has over a decade of experience in data-driven marketing
technology. He was most recently COO at the company he co-founded,
Rallyverse, a content marketing platform that powers social media and
content campaigns for Fortune 500 clients. Prior to that, he spent six
years at Microsoft in their digital advertising platform, most recently
as Director of the Advertiser Tools Business Group for the Atlas
Advertiser Suite. Bevilacqua also held positions as Global Brand Manager
for Guinness World Records, and held business development roles at
Urbanfetch and Cductive. He is a graduate of Princeton and holds an MBA
from Columbia Business School.
Kodi Foster
Foster served as the Head of Brand Initiatives at Outbrain, where he led
strategic account solutions and partnerships with Fortune 100 brands. In
that role, he developed content marketing solutions and established the
paid recommendations business for brands, helping to grow Outbrain into
the largest content discovery platform in the world. Before joining the
Outbrain team, he was the Vice President of Business Development at
Sahara Media Holdings, a publicly traded investment company specializing
in digital media. He is a graduate of Cornell University.
About Viacom
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form video, apps, games,
consumer products, social media and other entertainment content for
audiences in more than 165 countries and territories. Viacom's media
networks, including Nickelodeon, CMT, Nick Jr., TeenNick, Nicktoons, TV
Land, Nick at Nite, MTV, VH1, Comedy Central, SPIKE, Logo, BET, CENTRIC,
Channel 5 (UK), Tr3s, Paramount Channel and VIVA, reach a cumulative 3.2
billion television subscribers worldwide. Paramount Pictures is a major
global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/Viacom.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150805005931/en/
Viacom Communications
Lenore Moritz, 212-846-4950
Lenore.Moritz@viacom.com
or
Chanel
Cathey, 212-846-2876
Chanel.Cathey@viacom.com
Source: Viacom
News Provided by Acquire Media