Plan International Confirmed as Inaugural Partner
Multi-platform campaign to inspire and celebrate kids who make an
impact in their local community begins July 21st
NEW YORK--(BUSINESS WIRE)--
Nickelodeon International announced today that it will launch Together
For Good, its new initiative to empower kids to make positive
changes in the world around them. Together For Good will serve as
Nickelodeon's international platform to inspire its audiences to get
involved in their communities, provide the resources and education to
get the job done and celebrate the impact they're making every day.
The international-only campaign will launch on July 21st
outside of the US across Nickelodeon platforms in 150 countries and
territories with its inaugural campaign partner, Plan International.
Founded more than 70 years ago, Plan International is one of the
largest, most established children's development organizations in the
world. Plan was selected for its long-term and child-centered work in
communities around the world to break the cycle of poverty for millions
of children and their families.
"We are excited to launch Together For Good. From our research,
we know it's important to our audience to make a meaningful impact in
their community and they want to support causes that are important to
them," said Mark Levine, Senior Vice President, Marketing, Brand
Strategy, Viacom International Media Networks and Head of Public
Affairs, Nickelodeon International. "We're certain Plan International's
passion, expertise and global presence make them a perfect partner to
launch this campaign and help our audiences achieve their goals."
"The Plan International federation is thrilled to partner with
Nickelodeon International in launching Together For Good. Plan
believes that when children and adults work together as part of the
change process, it is more likely that it will be successful and
sustainable," said Tessie San Martin, President and CEO of Plan
International USA. "This partnership is unique in that it empowers
children around the world to inspire other children to become agents of
change in their own communities. It is terrific to have an opportunity
to work with a worldwide leader in children's programming like
Nickelodeon to help children realize their full potential as empowered
global citizens."
Beginning July 21st, Nickelodeon will kick off the campaign
internationally on its channels, social media networks and online. Kids
can log on to the dedicated microsite good.nickelodeon.tv to read
inspirational stories about kids who are already making a change in
their communities, provide information on how they can get involved and
offer various activities and challenges to help them make an impact -
big or small.
The second phase of the campaign will launch in August, inviting kids
age six to 17 years old to log on to good.nickelodeon.tv to upload
photos and videos of themselves making a difference in their community.
Four finalists in each participating region outside of the U.S. will be
selected by a panel of Nickelodeon and Plan International team members.
Nickelodeon viewers will then have the opportunity to vote to select one
special change-maker in each region. Those regional winners will be
recognized for their achievements on Nickelodeon's websites and social
channels in their respective regions. The campaign will culminate in the
fall with a celebration honoring change-makers from around the world and
the announcement of one lucky finalist who will be selected by
Nickelodeon and Plan International to receive the ultimate prize, an
all-expense-paid trip to the U.S. to attend a Nickelodeon event as a VIP
guest.
About Nickelodeon
Nickelodeon is one of the most globally recognized and widely
distributed multimedia entertainment brands for kids and family. It has
built a diverse, global business by putting kids first in everything it
does. The company's portfolio includes television programming and
production around the world, plus special events, consumer products,
digital offerings, recreation, books, feature films and pro-social
initiatives. Nickelodeon's brands reach nearly a billion cumulative
subscribers in more than 160 countries and territories, via more than
80+ locally programmed channels and branded blocks. Outside of the
United States, Nickelodeon is part of Viacom International Media
Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the
world's leading creators of programming and content across all media
platforms.
About Plan International
Plan International is one of the oldest and largest children's
development organizations in the world. We work in 51 developing
countries across Africa, Asia, and the Americas to promote child rights
and lift millions of children out of poverty. Plan International is an
independent organization, with no religious, political, or governmental
affiliations. In 2014, Plan International worked with 86,676
communities. Our work areas had a population of 164.9 million people -
including 81.5 million children.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150709006076/en/
Sheri Ladner
Viacom International Media Networks/ Nickelodeon
International
212-846-7940
Sheri.ladner@vimn.com
or
Robin
Costello
Director of Communications/Plan International USA
401-562-8427
Robin.costello@planusa.org
Source: Nickelodeon
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