BET NOW Available to Apple Watch Owners on Day One
NEW YORK--(BUSINESS WIRE)--
BET Networks announced during its 2015 Upfront presentation the addition
of its brand app, BET NOW for Apple Watch, Apple's most personal device
yet. With this launch, BET Digital continues to deliver an unparalleled
content experience that lives everywhere and goes anywhere. The BET app
on Apple Watch is a companion to the BET NOW Shows App for iPhone.
Apple Watch users will be able to scroll through content and add videos
to their personalized My BET playlist for later viewing, see what's
on BET right now with a Glance, get Notifications of new episodes and
breaking news, and control video, all with the convenience afforded
by their Apple Watch.
BET NETWORKS LAUNCHES BRAND APP BET NOW FOR APPLE WATCH (Photo: Business Wire)
"BET's integrated apps for Apple devices put our brand, our shows, our
talent, and our content on all the latest social discovery platforms for
consumption and awareness by the most engaged consumers," said Kay
Madati, EVP and Chief Digital Officer, BET Networks. "Innovation is in
our DNA - from industry leading mobile apps to socially integrated
content experiences, video and live streaming on-the-go. There is nobody
more connected to how our audience lives, breathes and consumes content
than BET Networks."
BET Digital is at the forefront of building out the best multi-platform
product and content experiences for the most digitally and
socially savvy users in the in the world. BET NOW continues to innovate
and connect with our trend-setting audience by providing access to a
library of full episodes of some of their favorite current shows
including The Game, Being Mary Jane, Real Husbands of Hollywood and
Keyshia Cole: All In, as well as hit classics and webseries. Users can
access this content via TV Everywhere authentication - a process whereby
users verify their subscription through their TV provider. It is now
available to 55 million households across our distributors, including
some of the largest, such as AT&T U-verse, Cablevision, Cox, DirecTV,
Mediacom, Time Warner Cable, and Verizon FiOS.
The BET NOW App for Apple Watch is available now on the App
Store for Apple Watch or in the Apple Watch app on iPhone. For more
information go to BET.com/app.
Join the conversation at #BETNOWapp.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, the first network designed for Black women;; BET Digital
Networks - BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Home Entertainment, a collection
of BET-branded offerings for the home environment including DVDs and
video-on-demand; BET Event Productions, a full-scale event management
and production company with festivals and live events spanning the
globe; BET Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET in the
United Kingdom and oversees the extension of BET network programming for
global distribution.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150424005038/en/
BET Networks
Luis Defrank, 212-205-3156
luis.defrank@bet.net
Source: BET Networks
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