Nickelodeon Showcases Power of Its Ecosystem and Highlights New Content Slate and Upcoming Initiatives for 2015-2016 Season at Annual Upfront Presentation
Nickelodeon Unveils Noggin—New Preschool Subscription Service; Previews Innovative, New Content Initiatives; Announces More Than 600 Episodes of New and Returning Series
Nick Brands Its Partnership Marketing Services Under New Banner of Nickelodeon Inside Out Solutions
Pictured: (L-R)
Announcements at the presentation included: Noggin, a mobile
subscription service for preschoolers; numerous new content innovations;
a sneak peek at a potential SpongeBob
SquarePants
The presentation was augmented by an appearance from
"The proliferation of platforms and massive amounts of new content are
having an unprecedented impact on entertainment, and we are using these
opportunities to super-serve our audience with fresh content, new
formats and innovative storytelling," said
These projects include:
-
Game Makers (working title), just picked up for
26 episodes, is the newest creation from hit-maker
Dan Schneider . It's a live-action sitcom about two 12-year-old girls who start a multi-million-dollar gaming company and take on rap superstar Double G as a business partner. As part of a multi-platform experience, the games seen in the episodes will be released through apps and online. Schneider will also serve as Executive Producer. -
Make It Pop, picked up for 20 episodes, is a comedic,
music-infused daily strip about three unique girls who come together
to start their own K-Pop-inspired band. Randomly selected to room
together at boarding school, bookish Corki, fashion-forward Jodi and
social media maven Sun Hi meet and bond over music. With the help of
fellow boarding school classmate and DJ hopeful, Caleb, the girls grow
from roommates to bandmates as they become a school-wide sensation and
compete for a place in the upcoming school musical. The series, which
will feature original songs and performances in every episode, is
co-created by
Thomas W. Lynch andNick Cannon and produced by DHX Media. Make It Pop is executive produced by Lynch and Cannon, together withSteven DeNure andAnne Loi for DHX Media. -
Talia's Kitchen (working title), just picked up for 40
episodes, is a live-action series inspired by the daily telenovela
format that follows 14-year-old Talia who moves in with her
grandmother and starts spending time in the kitchen of their
family-owned restaurant. There, she discovers her true calling:
cooking. With the help of her special "salt and pepper sense"--and her
late father's magical spices--Talia is able to infuse emotion into her
food and cook just what each customer needs. Talia's Kitchen is
created by
Catharina Ledeboer and produced byViacom International .Tatiana Rodriguez will serve as Executive Producer. -
Mutt & Stuff, which has just been picked up
for 20 episodes, is a live-action preschool series produced by
Sid and Marty Krofft . Set in a unique school for dogs, the series starsCalvin Millan , The Puppy Whisperer and son of The Dog Whisperer,Cesar Millan , interacting with a cast of real dogs and puppets. Mutt & Stuff is filled with unbelievable dog tricks, adorable puppies, and alternating moments of heart and comedy. The series is created and executive produced bySid and Marty Krofft andBradley Zweig .Cesar Millan also serves as Executive Producer. -
Roll Call (working title), which is
currently in development, is a single-camera comedy series shot in a
mockumentary style that follows an eclectic group of kids navigating
their way through middle school. Roll Call is executive
produced by
Sharla Sumpter Bridgett and directed byIan Pfaff .
"We remain focused on developing breakthrough content that is more fresh
and innovative than anything else available anywhere," said
-
Among the new series this season are:
School of Rock , a live-action show based on the hit movie, and Nick's first collaboration with Paramount Television; Harvey Beaks, an animated show about a good kid who has never broken the rules, and his two best friends, who have never lived by any; and Shimmer and Shine, an animated, curriculum-based preschool series about twin genies-in-training who unintentionally cause chaos in their attempts to grant wishes for their best friend, Leah. -
Nick's returning series feature second seasons of new live-action hits
Henry Danger , Nicky, Ricky, Dicky & Dawn and Max & Shred; season four of the live-action, daily series,Every Witch Way ; plus more new episodes of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, The Thundermans, Bella and the Bulldogs, Sanjay and Craig, Breadwinners, The Fairly OddParents, PAW Patrol, Wallykazam!, Dora and Friends and Blaze and the Monster Machines, among others.
In addition to outlining its upcoming development slate,
-
Noggin--
Nickelodeon is launching Noggin, a new mobile subscription service for preschoolers. Available on theApp Store for iPhone, iPad and iPod touch startingMarch 5 , the paid service will be ad-free and offered for$5.99 a month.Nickelodeon is also in discussions with distributors about offering this service as a premium complement to authenticated subscribers. Noggin will feature an abundant volume of long- and short-form content for preschoolers, with additional content added regularly. Noggin's content at launch will include: award-winning, education-based series, including the ground-breaking Blue's Clues, Little Bear andNi Hao , Kai-lan, among others; music videos featuring kids' favorite Nick preschool characters; and the return of the beloved Moose and Zee characters hosting educational videos that can help kids learn letters, shapes, matching and other important skills to get ready for kindergarten. New content, games and activities will be added regularly. Noggin's content will remain library-based, separate and distinct from Nickelodeon's preschool content currently available on its existing distribution platforms. -
Nickelodeon Sports --Nick's sports initiative encompasses the brand's established relationships with major sports leagues, includingNFL ,NBA , MLS,NHL andNASCAR , across a myriad of off-channel activations, including pro-social initiatives and marketing partnerships. In 2014,Nickelodeon expanded its sports presence to include programming with its inaugural Kids' Choice Sports Awards, hosted and executive produced byMichael Strahan , and the launch of NickSports. Launched on Nicktoons last fall, NickSports is a primetime (Wednesdays from9-11 p.m. ET ) programming block that features a rotating lineup of sports-themed content including series, specials and documentaries from sports leagues and celebrity athletes, as well as acquired theatrical movies.
Also outlined was Nickelodeon Inside Out Solutions, Nickelodeon's newly named integrated marketing and creative content offering for partners. Nickelodeon Inside Out Solutions is a collaborative service that connects partners to the strengths of Nickelodeon's platforms and unrivaled characters, and makes available Nick's audience expertise, creativity, advertising solutions and branded-entertainment opportunities.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150225006589/en/
Thamar.Romero@nick.com
*For
downloadable photos and additional information, visit: www.nickpress.com
Source:
News Provided by Acquire Media