Nickelodeon Champions Early Childhood Education with 2015 Nick Jr. Beyond the Backpack Campaign
Instant Mom Star Tia Mowry-Hardrict Signs on as Spokesperson for Kindergarten Readiness Program
2015 Beyond the Backpack
"Our goal with Nick Jr.'s Beyond the Backpack, along with
our partners, is to provide parents and caregivers with the information
and resources they need to prepare their preschoolers for those
important first steps toward formal education," said
"Nick Jr. Beyond the Backpack provides parents, who may not know
where to start, with a customized learning plan from experts in the
field of early childhood education, that will provide a solid foundation
for preschoolers preparing to attend kindergarten," said Mowry-Hardrict.
"As a mom of a preschooler, I am thrilled to partner with
Throughout the year, Mowry-Hardrict will be featured in PSAs alongside
the most popular characters from Nick's hit preschool series, including Dora
the Explorer, Blaze and the Monster Machines, Wallykazam!
and PAW Patrol. The spots, airing across
Originally founded in 2010 as a part of the 10th anniversary of the curriculum-driven preschool hit Dora the Explorer, the 2015 Beyond the Backpack initiative has expanded to include a broad range of educational and socio-emotional topics using the network's stable of hit preschool programs and characters, including Wallykazam!, which features a literacy curriculum; Team Umizoomi, which combines action-adventure with an interactive math curriculum; Bubble Guppies, which features core elements of kindergarten readiness including math, literacy, the arts, science and socio-emotional development; Peter Rabbit, which encourages problem-solving and interpersonal skills; PAW Patrol, which focuses on social skills and problem-solving; and Blaze and the Monster Machines, which comprehensively covers all areas of STEM in every episode.
The elements of the 2015 Nick Jr. Beyond the Backpack campaign include:
- A SMS text program - Beginning today parents can opt-in to "Beyond the Backpack On-the-Go" to get weekly activities and tips to make learning more fun for their preschoolers. Parents and caregivers can sign up by texting "BACKPACK" to 91757.
- A dedicated website - Parents and caregivers looking for more information can also visit www.beyondthebackpack.com, where they can take a quiz that when completed provides access to a customized learning plan, educational games, interactive videos and printable activities for their preschoolers.
- Beyond the Backpack Toolkit - A bilingual kindergarten readiness guide that features a checklist to help parents ensure their preschoolers have the appropriate developmental skills necessary to be successful in school, as well as interactive and skill building activities that can help kids meet necessary milestones.
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Kindergarten Readiness Block Party - In March Tia
Mowry-Hardrict is teaming up with
Nickelodeon and theCompton Unified School District inCompton, Calif. for a kindergarten readiness and registration event, featuring fun and educational activities, Nick Jr. costume characters and more. - Additional Beyond the Backpack events - will be scheduled throughout the year. Visit www.beyondthebackpack.com for more information.
Thamar.Romero@nick.com
or
Joy.Gulledge@nick.com
Source:
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