Report Released In Conjunction with New Series of Viacom NO MORE PSAs
Taking on Domestic Violence and Sexual Assault
NEW YORK--(BUSINESS WIRE)--
Viacom Inc. (NASDAQ:VIAB, VIA) today released its annual corporate
social responsibility report, "Viacommunity
2014 Review: Impact Creating Value." The report showcases the
company's investment in some of today's most pressing issues, and its
work to inspire and activate audiences to bring about positive social
change. In conjunction with the report's release, Viacom launched a
powerful new series of NO MORE PSAs to raise awareness for the NO
MORE movement to end domestic violence and sexual assault.
A few highlights from the Viacommunity report include:
-
Viacom committed $116 million in in-kind goods and services to
campaigns and nonprofit partners in 2013, the same amount that would
purchase 464 seats on Virgin Galactic's commercial trips to space - or
5 copies of the Magna Carta.
-
1.8 million kids, educators and parents visited the Get Schooled
website during the 2013-14 school year, enough to fill every Major
League Baseball stadium, and then Yankee Stadium another 11 times.
-
40,000 volunteer hours were donated by Viacom employees in 2013. In
that time you could watch the entire film Titanic 11,428 times.
"Our partnership with the NO MORE movement is a prime example of
Viacom's commitment to shining a spotlight on the most important issues
of the day," said Philippe Dauman, Viacom President and CEO. "I am proud
to showcase this work and all of the company's initiatives in the
Viacommunity 2014 Review."
The full "Viacommunity 2014 Review: Impact Creating Value" is available here.
The new "Speechless"
NO MORE PSAs, produced by Viacom Velocity and the Joyful Heart
Foundation, highlight the difficulty and critical need of starting
conversations around domestic violence and sexual assault. The NO MORE
PSA campaign initially launched in September 2013 and was designed to
help dispel many of the most common and pervasive myths about sexual
assault and domestic violence, and to engage the public in an open
dialogue about these important issues. The three-year PSA campaign,
developed in partnership with Y&R, director Mariska Hargitay and
world-renowned photographer Timothy White, has been rolling out across
the country in local and national markets via print, broadcast, online
and outdoor advertising, in movie theaters nationwide, and in major
airports and medical facilities.
About Viacom
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form video, apps, games,
consumer products, social media and other entertainment content for
audiences in more than 165 countries and territories. Viacom's media
networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick
Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE,
Channel 5 (UK), Tr3s, Paramount Channel and VIVA, reach approximately
700 million households worldwide. Paramount Pictures, America's oldest
film studio, is a major global producer and distributor of filmed
entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/Viacom.
Viacom Inc.
Lenore Feder, 212-846-7120
lenore.feder@viacom.com
Source: Viacom Inc.
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