Viewers Can Follow Every Angle of the March with On-Air News Briefs,
Up-to-the-Minute Updates and Commentary on BET.com/News
and Continue the Conversation on Twitter by using hashtag #BETATTHEMARCH
NEW YORK--(BUSINESS WIRE)--
BET Networks will be on the ground reporting on every angle of
the "JUSTICE FOR ALL" MARCH with coverage airing Saturday,
December 13 on BET. BET News' coverage will include
the pre-march anticipation amongst the crowd in Freedom Plaza and track
every step of the march along Pennsylvania Avenue to Capitol Hill. BET
News will capture personal accounts about what motivated the
community to participate and their feelings about the crisis and various
speeches that take place after the march. BET News correspondent
Andre Showell will offer analysis and commentary of the March throughout
the day.
BET News' web series for millennials "WHAT'S AT STAKE"
will embed college student ambassadors to shoot Point-Of-View content
titled "Diaries of the March." The ambassador will take over
BET's official Instagram account capturing images and uploading posts as
they march along with the crowd. Photos will also be shared to Twitter,
Facebook, Google+ from the march throughout the day. BET social media
will post quotes from the speeches taking place throughout the day.
Additional footage shot will be featured in future episodes of "What's
At Stake" at www.BET.com\WhatsAtStake.
Viewers can join the conversation about the special on Twitter by
using hashtags: #BETATTHEMARCH and #WHATSATSTAKE.
BET Networks has covered the recent events extensively with
specials "BET NEWS PRESENTS: A CONVERSATION WITH PRESIDENT OBAMA" http://bet.us/1ucwuDG,
"JUSTICE FOR US: A BET TOWN HALL" http://bet.us/1IChHfc
and "JUSTICE FOR FERGUSON: A COMMUNITY REACTS" http://bet.us/1zWu93Y.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com,
a leading Internet destination for Black entertainment, music, culture,
and news; CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET Mobile, which provides
ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.
Follow us on Twitter: @BET_PR
BET Networks
Luis DeFrank, 212-205-3156
luis.defrank@bet.net
Source: BET Networks
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