Network's HALO Effect Grants Program to Offer More Than $50,000 in
Coming Year
Nick Partners with DoSomething.org to Links Kids to Community Service
Activities
Nickelodeon HALO Awards Air Sunday, Nov. 30, at 7 p.m.
(ET/PT), Featuring Musical Performances by Nick Jonas, Jessie J, Meghan
Trainor, The Roots, Echosmith, The Vamps and Fifth Harmony
NEW YORK--(BUSINESS WIRE)--
As Nickelodeon celebrates this year's five HALO Awards honorees this
Nov. 30 for their commitment to service; the network is adding two
pro-social elements to the telecast that will let audiences deepen their
connections and commitments to the causes they care about. Nickelodeon
is taking its HALO Effect initiative into 2015 with $50,000 of grants to
fund kids' charitable efforts, and is also launching on Nov. 15 a
pro-social project with DoSomething.org designed to connect kids and
teens to the community service initiatives championed by this year's
five Nickelodeon HALO Awards honorees. The HALO Awards is
Nickelodeon's annual event that recognizes real-life kids who are doing
extraordinary things in their communities and ‘Helping and Leading
Others' (HALO).
This year's HALO honorees—Lulu Cerone, Yash Gupta, Cassandra Lin,
Nicolas Lowinger and Alanna Wall—are being commended for their work to
raise awareness across numerous issues relevant to kids today, including
environmental sustainability, volunteerism, helping the underprivileged,
and building awareness for youth philanthropy. Kids and teens can visit DoSomething.org/HALO
and click on the profile of each HALO honoree to sign up and participate
in activities that include creating activity books for kids in
hospitals, encouraging friends and family to decrease oil waste,
donating gently worn eyeglasses and backpacks, and teaching internet
safety tips to friends and family. Additionally, users can upload images
showcasing how they participated in these activities and earn an
opportunity to be nominated for Nickelodeon's year-round pro-social
initiative, HALO Effect.
The HALO Effect initiative recognizes one deserving teen every month for
"helping and leading others" (HALO) in their community. Over the past
year HALO Effect has awarded more than $50,000 to 10 kids across the
country to help fund their charitable organization of choice. HALO
Effect awards a $5,000 grant to a charity of each teen's choosing. Teens
selected are also featured in an on-air profile on TeenNick and
highlighted on TeenNick.com throughout each month. This year's HALO
Awards will showcase the work of the 2014 HALO Effect winners during
the hour-long concert special.
"The Nickelodeon HALO Awards celebrates what is truly a
generational movement among kids and teens about the need to address the
most pressing issues of our time," said Marva Smalls, Executive Vice
President of Public Affairs, Nickelodeon Group. "Our hope is that the
platform we are giving this year's HALO Awards honorees will
serve as inspiration to kids across the country."
"The impact of the HALO Awards will extend beyond the screen
and into the homes and communities of young people across the country.
We built five custom campaigns, influenced by the rockstar Halo honorees
and their causes, so inspired viewers can take an immediate action for
social good. It's simple: tune in, take action," said Naomi Hirabayashi,
Chief Marketing Officer at DoSomething.org
The sixth annual HALO Awards will celebrate the work of five
teens that are actively helping others in their communities with a
concert special featuring performances by Jessie J, Nick Jonas, Meghan
Trainor, The Roots, Echosmith, The Vamps and Fifth Harmony; along with
appearances by Zendaya, Victoria Justice, Carlos PenaVega, and
Nickelodeon's live-action stars. Led by host/creator/executive producer
Nick Cannon the hour-long concert will premiere across Nickelodeon's
networks (Nickelodeon, TeenNick, Nicktoons) on Sunday Nov. 30, at 7 p.m.
(ET/PT) and stream live for the first time ever on Nick.com, the Nick
App and Nick Radio.
Nick.com/halo
and the Nick App are the official digital destinations for all things
HALO. Kids will be able to learn all about the HALO Awards,
relive the best performances from last year's
show, watch videos featuring Nick Cannon and all of this year's musical
acts, flip through photo galleries featuring kids who have HALO'd, find
out which celebs will have a front row seat to this year's concert
event, and score some exclusive sneak peeks before the show.
Presenting sponsors of the annual Nickelodeon HALO Awards are
Green Giant™, Reese's Puffs Cereal and Dave & Buster's.
The Nickelodeon HALO Awards is produced by Superfly in
association with Nickelodeon Productions. Nick Cannon, Alex Coletti, Jay
Schmalholz and Shelly Sumpter Gillyard are executive producers.
About DoSomething.org
DoSomething.org
makes the world suck less. One of the largest orgs for young people and
social change, our 3 million members tackle campaigns that impact every
cause, from poverty to violence to the environment to literally
everything else. Any cause, anytime, anywhere. *mic drop
About Nickelodeon
Nickelodeon, now in its 35th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon's U.S. television network is seen in more than
100 million households and has been the number-one-rated basic cable
network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIA.B).
Nickelodeon
Thamar Romero, 212-846-7491
Thamar.romero@nick.com
or
Maggie
Wang, 212-846-6381
Maggie.wang@nick.com
or
DoSomething.org
Colleen
Wormsley, 212-254-2390, ext. 254
cwormsley@dosomething.org
Source: Nickelodeon
News Provided by Acquire Media