Former Nickelodeon Executive to Lead Program Planning,
Scheduling & Acquisitions for BET and Centric
NEW YORK--(BUSINESS WIRE)--
BET Networks today announced that it has appointed Pete Danielsen as
Executive Vice President of Program Planning, Scheduling & Acquisitions.
Danielsen, a former Nickelodeon executive, will lead the team
responsible for all aspects of program planning, scheduling and
acquisitions at BET Networks. He will report to Debra L. Lee, the
Chairman and CEO of BET Networks, and will be based in New York.
BET Networks appoints Pete Danielsen as EVP of program planning, scheduling & acquisitions for BET and Centric (Photo: Business Wire)
As the head of the Program Planning, Scheduling & Acquisitions team,
Danielsen will direct the long-term planning and short-term scheduling
of both BET and Centric. BET is a top 20 cable network and the #1
network for the African American audience. Centric is the first network
designed for Black women and recently inked an exclusive co-production
deal with Queen Latifah's Flavor Unit Entertainment.
"Pete is a strong addition to our team and we look forward to his
strategic and creative expertise as we expand our programming on BET and
Centric with even more new original shows, smart acquisitions and
feature films in the coming year," said Debra L. Lee, Chairman and CEO,
BET Networks.
Danielsen's career spans programming, marketing and executive ranks with
leading television brands, including 13 years at Viacom. He was most
recently the Executive Vice President of Worldwide Programming at Viacom
Media Networks where he was responsible for 39 Nickelodeon networks in
190 countries. He played a key role in driving revenue, increasing
reach, and helping Nickelodeon maintain its top ranking for 13
consecutive years.
Prior to joining Viacom, Danielsen was the Vice President of Marketing
and Creative Services at CNBC, where, as part of the management team, he
helped to double the network's ratings and revenue within 18 months.
Danielsen also held senior-level roles at MTV, Comedy Central, and The
Comedy Channel.
"With its smash hits, great acquisitions and an audience who has
embraced quality programming, BET will continue to be a major force in
the industry and I'm proud to join the network and lead the program
planning and scheduling effort," said Pete Danielsen.
Danielsen holds a Bachelor of Science degree in Marketing and Promotion
from Ithaca College in New York.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, the first network designed for Black women; BET Digital
Networks - BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Home Entertainment, a collection
of BET-branded offerings for the home environment including DVDs and
video-on-demand; BET Event Productions, a full-scale event management
and production company with festivals and live events spanning the
globe; BET Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET in the
United Kingdom and oversees the extension of BET network programming for
global distribution. Follow us on Twitter: @BET_PR.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140904006302/en/
BET Networks
Gina Stikes, 212-664-7403
Gina.Stikes@bet.net
Source: BET Networks
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