Nick.com's New Design Inspired by Net's Successful Mobile Nick App
Slate of Original Digital-Only Series Bows Today on Nick.com with Debut
of Animated Welcome
to the Wayne
NEW YORK--(BUSINESS WIRE)--
Nickelodeon today officially launched its newly redesigned Nick.com
web site that takes its creative inspiration from the network's Emmy
Award-winning Nick
App, which debuted last year and now has more than 10 million
downloads. The new Nick.com
leaves behind conventional long pages and vertical scroll in favor of a
unique interface: an edge-to-edge landscape design that fills the screen
as kids navigate the site
horizontally. The new site will also host a slate of new original,
short-form, digital-only series produced just for Nick.com and the Nick
App, leading with the animated Welcome
to the Wayne (http://www.nick.com/welcome-to-the-wayne/)
debuting today.
Putting kids in control of their experience with the site, the new
Nick.com lets them easily click or swipe as they wish across the site's
content-heavy offering of games, videos, the famed Do Not Touch button,
full-length TV series through TV Everywhere authentication and a slate
of its own original animated and live-action series. The new design is
initially launching for desktop and laptop computers, but will be fully
responsive on tablet and smartphones by fall.
The new site offers a consistent, horizontal approach throughout the
games, videos, and show sections, making it easy for kids to know how to
use the site. The new design also puts the emphasis on content, with a
simplified approach to layout and navigation. In addition, the new site
offers an innovative app-like video viewing experience: video is played
back using the full real estate of the site, and just like apps, the
player controls and navigation fade away, and then reappear with a
rollover or tap.
"The new Nick.com is the embodiment of Nickelodeon in the digital space,
from its funny and irreverent attitude down to its almost endless
content areas filled with unexpected surprises and the most popular
shows and characters," said Matthew Evans, Senior Vice President,
Digital, Nickelodeon. "While the new design is unique in the overall
market, it's already a familiar winner with kids because it takes its
creative cues directly from the innovation of the Nick App, including
meeting kids' demand for new content with original digital-only series.
We're using every pixel possible to deliver the best experience
imaginable to our audience."
Nick.com's first digital-only series kicks off today, Monday, Aug. 4,
with the debut of Welcome to the Wayne, developed and produced by
Nickelodeon expressly for its digital platforms. Comprised of six
4-to-5-minute episodes that will be available each on Nick.com and the
Nick App, the series follows the adventures of Olly Timbers and Ansi
Molina, two ten-year-old boys exploring the crazy, unpredictable world
of their New York City apartment building, The Wayne. Created by Emmy
Award-winning writer and composer Billy Lopez (The Wonder Pets, Phineas
and Ferb), Welcome to the Wayne is also currently being
developed for a TV series for Nickelodeon.
Welcome to the Wayne is the first of four original digital-only
series rolling out on Nick.com and the Nick App this year, with more in
development. The other titles in Nickelodeon's original digital series
slate include the previously announced live-action Junior Eye,
created by Will and Aaron Eisenberg; live-action Chase Champion(working
title), created and directed by Michael Chaves and executive produced by
Jeremy Slutskin; and the animated Mr. Sheep's Department of Dreams,
created by Alan Foreman.
Nick.com will offer access to more new episodes and series than ever
before. To watch full-length episodes of Nick's hit TV shows on the new
web site, including favorites like SpongeBob SquarePants, Teenage
Mutant Ninja Turtles, The Haunted Hathaways and The
Thundermans, among others, users can authenticate through
participating TV providers including AT&T U-verse, Bright House
Networks, Cablevision, Cox DIRECTV, RCN, Suddenlink, Time Warner Cable
and Verizon FiOS, which collectively reach more than 50 million homes.
Nickelodeon, now in its 35th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, digital, recreation, books and
feature films. Nickelodeon's U.S. television network is seen in more
than 100 million households and has been the number-one-rated basic
cable network for 19 consecutive years. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom
Inc. (NASDAQ: VIA, VIA.B).
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140804005909/en/
Nickelodeon
David Bittler, 212-846-5263
david.bittler@nick.com
or
Maggie
Wang, 212-846-6381
maggie.wang@nick.com
Source: Nickelodeon
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