SpongeBob SquarePants is TV's Number-One Animated
Program with Kids; Nick Sweeps Preschool with Top Six Series, Led by PAW
Patrol
Nick at Nite Wins with Women 18-49; Nick's Niche Nets Score Record
Quarterly Performances
NEW YORK--(BUSINESS WIRE)--
Nickelodeon closed 2Q14 as basic cable's number-one network in total day
with Kids 2-11 (2.6/834K) and total viewers (1.6M), marking the net's
third consecutive quarter at the top. Nick's quarterly performance also
led its closest competitor by double-digits among Kids 2-11(+13%) and
total viewers (+15%).
SpongeBob SquarePants was the top animated series across all of
TV with Kids 2-11 (4.0/1.3M) for the quarter. The series also ranked as
basic cable's top animated kids' show with total viewers, averaging 2.6M
P2+.
Nickelodeon is also first with Kids 2-5, sweeping the top six spots
among preschool programming. PAW Patrol led the net's hit lineup,
averaging a 6.0/740K; Team Umizoomi ranked second, scoring a
5.7/708K; Wallykazam! placed third with a 5.6/692K rating; Peter
Rabbit was fourth with a 5.5/680K average; Bubble Guppies comes
in fifth with a 5.4/668K average; and Dora the Explorer rounded
out the group in the sixth spot, averaging a 5.3/649K.
Additionally, Nick at Nite closed the quarter as the number-one basic
cable net in total day with Women 18-49 (0.6/300K). Nickelodeon's niche
nets, TeenNick and Nicktoons both notched record quarterly performances
and double-digit gains with their core demos: TeenNick scored
double-digit quarterly gains with Teens 12-17 (0.5/80K, +67%) and
averaged 260K total viewers (+58%); Nicktoons averaged a 0.5/73K with
Kids 6-11 (+25%), a 0.8/53K with Boys 6-11 (+33%) and drew 202K total
viewers (+16%).
Nickelodeon, now in its 35th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in almost 100 million households and has
been the number-one-rated basic cable network for 19 consecutive years.
For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIA.B).
Nickelodeon
Thamar Romero
212.846.7194
thamar.romero@nick.com
or
Joy
Gulledge
212.846.6694
joy.gulledge@nick.com
Source: Nickelodeon
News Provided by Acquire Media