Monnalisa Will Launch the SpongeBob SquarePants Branded Pieces During
Pitti Bimbo Fashion Week in Florence
LAS VEGAS--(BUSINESS WIRE)--
Nickelodeon Viacom Consumer Products and Monnalisa, a
world leader in fashion apparel for infants and kids, today announced
their first collaboration for a new fashion collection featuring
Nickelodeon's world-renowned and beloved cartoon SpongeBob SquarePants.
Piece from the 2015 Spring/Summer Monnalisa line featuring SpongeBob SquarePants. (Photo: Business Wire)
The brand new clothing line for infants and girls will be distributed
internationally in more than 70 countries in Asia, the Middle East,
Europe, the Americas, and in the U.S. Monnalisa will officially launch
the new collection with a special event at Pitti Bimbo Fashion Week,
taking place at the end of June in Florence.
Monnalisa comments on this new collaboration: "The launch of Monnalisa
Fun meets the need for a metropolitan, international, and casual way of
dressing with a practical aspect, but for young fashion lovers! In this
new line we have put color, joy and energy," said Barbara Bertocci,
Creative Director at Monnalisa SpA. "For its debut we chose to partner
with a cartoon character full of optimism like SpongeBob. We are very
enthusiastic about this partnership."
Ron Johnson, EVP of Nickelodeon Viacom International Consumer Products
adds: "SpongeBob SquarePants is beloved by all generations. He is
universally relatable, and his innocence and persistent positivity make
him appealing to adults and children around the world. We're thrilled to
partner with Monnalisa and to see SpongeBob SquarePants embraced by his
youngest fans and their parents."
SpongeBob SquarePants chronicles the nautical and
sometimes nonsensical adventures of SpongeBob SquarePants, an incurably
optimistic and earnest sea sponge, and his undersea friends. The series
is seen in more than 170 countries and territories and in more than 35
languages. It is the most widely distributed property in Viacom Media
Networks history.
About Monnalisa
Monnalisa, a leading high-end childrenswear company, established in 1968
in Arezzo, is distributed in over 60 countries all over the world
through its own flagship stores (Milan, Arezzo, Florence, Forte dei
Marmi, Naples, New York, Los Angeles), exclusive international
department stores and over 1,000 multi-brand boutiques. The company
closed 2013 with a turnover of 39 million Euro (forecast for 2014: 40
million Euro) with export taking 65% of the total production.
Top-quality and interesting fashion content go alongside noticeable
investment in research and development and great sensibility.
About Nickelodeon & Viacom Consumer Products
(NVCP)
Nickelodeon & Viacom Consumer Products (NVCP) manages the world's third
largest licensing business, representing leading properties such as Teenage
Mutant Ninja Turtles, SpongeBob SquarePants and Dora the
Explorer, and managing merchandising for Nick Jr., Nickelodeon,
Comedy Central, MTV, and Spike TV outside the US. All related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIAB, VIA)
About Nickelodeon
NICKELODEON is one of the most globally recognized and widely
distributed multimedia entertainment brands for kids and family. It has
built a diverse, global business by putting kids first in everything it
does. The company's portfolio includes television programming and
production around the world, plus special events, consumer products,
digital offerings, recreation, books, feature films and pro-social
initiatives. Nickelodeon's brands are seen globally in more than 450
million households in over 100 countries and territories via more than
70 locally programmed channels and syndication. Outside of the United
States, Nickelodeon is part of Viacom International Media Networks, a
division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading
creators of programming and content across all media platforms.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140617006264/en/
VIMN Italy
Stefania Lecchi
+39-335-1267251
Lecchi.Stefania@vimn.com
or
VIMN
Kate
Laverge (at Licensing Show)
001-347-754-1677
Kate.Laverge@viacom.com
Source: Nickelodeon & Viacom Consumer Products
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