Viacom-Produced "NO MORE" PSAs to Air across the Company's Networks
this Summer
NEW YORK--(BUSINESS WIRE)--
Viacom Inc. (NASDAQ:VIAB)(NASDAQ:VIA), in partnership with the Joyful
Heart Foundation founded by actress and advocate Mariska Hargitay of Law
& Order: Special Victims Unit, today announced its commitment to
raise awareness for the NO MORE movement to end domestic violence and
sexual assault with a new series of groundbreaking NO MORE PSAs.
Actress and advocate Mariska Hargitay of Law & Order: Special Victims Unit and Executive Vice President Viacom Velocity Creative Niels Schuurmans directed and produced the Viacom NO MORE PSAs.
The spots, directed by Mariska Hargitay and produced by Viacom Velocity
Creative with Executive Vice President Viacom Velocity Creative Niels
Schuurmans and Viacom's social responsibility umbrella Viacommunity,
feature a unique collaboration of Viacom celebrities, including: MTV
News correspondent Sway Calloway, Spike Ink Master host Dave
Navarro, VH1Big
Morning Buzz Live host Nick Lachey, MTVCatfish stars
Nev Schulman and Max Joseph, and BET106 & Park hosts Bow Wow
& Keshia Chanté. Additional celebrities in the PSAs
include Sophia Bush, Jemima Kirke, Natasha Lyonne, Danny Pino and more.
The spots will begin airing across Viacom's networks this summer.
A rough cut of one of the Viacom NO MORE PSAs can be viewed here.
Viacom President & CEO Philippe Dauman, who will be honored by the
Joyful Heart Foundation at its Joyful Revolution Gala tonight, said,
"Viacom has a rich history of engaging its audiences to address
important issues, whether inspiring teens to complete high school,
encouraging people to live healthy lifestyles or helping to stop the
spread of HIV/AIDS. We champion our unique ability to make a difference
through our platforms, and are proud to focus our megaphones on helping
to end the stigma, shame and silence of domestic violence and sexual
assault."
"Viacom has taken the courageous and powerful step to join us to say NO
MORE to domestic violence and sexual assault," said Mariska Hargitay.
"Being part of NO MORE from the beginning has been a great privilege.
Society continues to misplace shame and blame on survivors - both women
and men. That has to end. NO MORE confronts the myths and excuses that
perpetuate domestic violence and sexual assault. I am filled with
confidence and renewed determination that, together, we can and will put
an end to this violence."
The NO MORE PSA campaign initially launched in September 2013 and was
designed to help dispel many of the most common and pervasive myths
about sexual assault and domestic violence, and to engage the public in
an open dialogue about these important issues. The three-year PSA
campaign, developed in partnership with Y&R and world-renowned
photographer Timothy White, has been rolling out across the country in
local and national markets via print, broadcast, online and outdoor
advertising, in movie theaters nationwide, and in major airports and
medical facilities.
NO MORE is a public awareness movement focused on domestic violence
and sexual assault prevention. Supported by the major national and local
organizations working to address these urgent issues, the goal of the NO
MORE PSA campaign is to help normalize the conversation and break the
social stigma surrounding domestic violence and sexual assault. By
increasing visibility and fostering more dialogue, NO MORE seeks to
change social norms, improve public policies, and generate more
resources dedicated to prevention. More information is available at www.nomore.org.
About Viacom
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form video, apps, games,
consumer products, social media and other entertainment content for
audiences in more than 160 countries and territories. Viacom's media
networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick
Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE,
Tr3s, Paramount Channel and VIVA, reach approximately 700 million
households worldwide. Paramount Pictures, America's oldest film studio,
is a major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/Viacom.
About Joyful Heart Foundation
The Joyful Heart Foundation, created by Hargitay, has a mission is to
heal, educate and empower survivors of sexual assault, domestic violence
and child abuse, and to shed light into the darkness that surrounds
these issues. For more information, please visit: http://www.joyfulheartfoundation.org/
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140529005751/en/
Viacom
Lenore Feder, 212-846-7120
lenore.feder@viacom.com
or
Joyful
Heart Foundation
Melissa Schwartz, 240-997-6251
melissa@joyfulheartfoundation.org
Source: Viacom Inc.
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