Coca-Cola® Named as Presenting Sponsor of the BET Experience at L.A.
LIVE
Gold and Diamond VIP Ticket Packages on Sale Now @ BET.COM/BETX and AXS.com
With Single Day STAPLES Center Concert Tickets Priced as Low as
$59.50 and 3-Day STAPLES Center Concert Ticket Packages Starting at
$199.00
"BET AWARDS" To Broadcast Live from Nokia Theatre L.A. Live on
Sunday, June 29, 2014 at 8 P.M. EDT
#BETX / #BETAWARDS
NEW YORK & LOS ANGELES--(BUSINESS WIRE)--
BET Networks and AEG today announce GRAMMY® Award winning group OUTKAST
as this year's headlining act for the BET
Experience at L.A. LIVE, taking place in Los Angeles, CA, June 27 -
29, 2014. Celebrating their 20-year anniversary, and coming off of their
long-awaited reunion at Coachella, OUTKAST are ready to create
history as they take the STAPLES Center stage by storm on Saturday, June
28, 2014 alongside Rick Ross, A$AP Rocky, K. Michelle, Ty Dolla $ign,
August Alsina and hosted by DJ Khaled.
The Coca-Cola® Company, the world's largest beverage company, will
return to the BET
Experience at L.A. LIVE as the festival's presenting sponsor.
Associated with the "BET
AWARDS" since 2009, this collaboration is another example of
Coca-Cola's® commitment to bringing people together to enjoy culturally
meaningful celebrations. As part of the partnership, Sprite®, one of The
Coca-Cola® Company's most popular brands, will once again sponsor the
Sprite® Court - home of the celebrity basketball game and slam dunk
competition. Coca-Cola® and Sprite® will bring a number of original and
interactive activities that will offer fans a weekend filled with
creative and delightful moments. Additionally, Coca-Cola® will host a
Latin showcase on Thursday, June 26 and sponsor the wildly-popular "106
& Park" stage on Saturday, June 28 with special performances and
appearances from some of your favorite celebrities.
"This is an exciting time for The Coca-Cola® Company as we return as the
presenting sponsor of the BET Experience at L.A. LIVE," said Lauventria
Robinson, Vice President, Multicultural Marketing, Coca-Cola North
America. "Coca-Cola® and Sprite® fans can look forward to many
surprises and staying refreshed with delicious ice-cold Coca-Cola®
products throughout the entertaining festival."
"The BET Experience at L.A. LIVE is a truly unique experience where
innovative brands come to play and engage directly with our trendsetting
consumers in an interactive setting they can't find anywhere else," said Louis
Carr, President of Broadcast Media and Advertising Sales, BET Networks.
BET EXPERIENCE AT L.A. LIVE SCHEDULE:
FRIDAY, JUNE 27, 2014
STAPLES CENTER
-
GRAMMY® Award winning artists Maxwell and Jill Scott
joined by Marsha Ambrosiusand Candice Glover
CLUB NOKIA
-
ComicView Live! Hosted by comedian, Sommore featuring comics, Karlous
Miller, Lil Rel Howery, Ray Grady, Sydney Castilloand Zainab
Johnson
-
Future kicks off the Late Night Concert series with DJ Khaled
and friends
SATURDAY, JUNE 28, 2014
STAPLES CENTER
-
Outkast, Rick Ross, A$AP Rocky, K. Michelle, Ty Dolla $ign and August
Alsina hosted by DJ Khaled
CLUB NOKIA
-
Centric Presents: The Next Comedy All-Star hosted by comedian, Joe
Torry featuring comics Red Grant, Gary G-Thang Johnson, Nika
Williams, Malik S., Rudy Rush
-
The Roots Present Hip-Hop with Special Guests
SUNDAY, JUNE 29, 2014
STAPLES CENTER
-
Queen of Hip Hop Soul, GRAMMY® Award winning artist Mary J. Blige,
Trey Songz, GRAMMY® and Oscar Award winning artist Jennifer
Hudson
NOKIA THEATRE L.A. LIVE
Single day STAPLES Center concert tickets are priced as low as $59.50,
$99.50 and $149.50 while 3-day STAPLES Center Concert ticket packages
are $199.00, $299.00 and $399.00.
Gold and Diamond VIP Packages: To have exclusive access to the best
seats and roll like a true VIP throughout the weekend, a limited number
of VIP Packages are available. Both the Gold and Diamond VIP Packages
include the only public access to purchasing "BET Awards" tickets. Get
the best of everything with the Diamond Package that includes
hospitality throughout the weekend, a special "BET Awards" red carpet
experience and much more! For information about ticket sales, VIP
Packages, accommodations and the latest news about the BET Experience,
visit http://www.BET.com/BETX.
All information about the BET Experience at L.A. LIVE can be found at
BET.COM/BETX. Guests can purchase tickets and sign up for the BET
Experience at L.A. LIVE newsletter to receive updates and announcements
before they are available to the general public. Follow the BET
Experience on Twitter @betexperience.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET Mobile, which provides
ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.
BET EXPERIENCE AT L.A. LIVE
BET Networks, an entertainment powerhouse, and AEG, one of the leading
entertainment companies in the world and developer/ operator of L.A.
LIVE have teamed up once again to create the BET EXPERIENCE AT L.A. LIVE
(BETX), June 27 - 29, 2014. This three-day festival will be filled with
music and comedy concerts taking place at Club Nokia and STAPLES Center;
"106 & PARK" tapings in Nokia Plaza L.A. LIVE, BET Fan Fest at the Los
Angeles Convention Center, seminars, celebrity basketball games and
various celebrity meet & greets, GRAMMY® Museum exhibits and other
special appearances. With the weekend being capped off with the "BET
Awards" on Sunday, June 29, 2014 at Nokia Theatre L.A. LIVE.
ABOUT "BET AWARDS"
The BET AWARDS is one of the most watched award shows on cable
television according to the Nielsen Company. The BET AWARDS franchise
remains as the #1 program in cable TV history among African-Americans,
and it is BET's #1 telecast every year. It recognizes the triumphs and
successes of artists, entertainers, and athletes in a variety of
categories.
ABOUT AEG
AEG is one of the leading sports and entertainment presenters in the
world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or
is affiliated with a collection of companies including more than 100 of
the world's preeminent facilities such as STAPLES Center (Los Angeles),
StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York),
Sprint Center, (Kansas City), Target Center (Minneapolis), Mercedes-Benz
Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World
Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe Arena
(Stockholm, Sweden), O2 World Arena (Berlin, Germany) and The O2 Arena
and entertainment district (London, England), which are all part of the
portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million
square foot / $3 billion downtown Los Angeles sports, residential &
entertainment district featuring Nokia Theatre L.A. LIVE; Club Nokia; a
54-story, 1001-room convention "headquarters" destination; along with
entertainment, restaurant and office space that officially opened in
2010.
AEG Live, the company's live-entertainment division, is the world's
second largest concert promotion and touring company, and is comprised
of touring, festival, exhibition, broadcast, merchandise and special
event divisions with fifteen regional offices. AEG Global Partnerships,
a division responsible for worldwide sales and servicing of sponsorships
naming rights and other strategic partnerships. In addition to
overseeing privately held management shares of the Los Angeles Lakers,
assets of AEG Sports include franchises such as the LA Kings, LA Galaxy
and Houston Dynamo and the Amgen Tour of California cycling stage race.
In 2010, AEG launched its AEG 1EARTH environmental program with the
announcement of 2020 environmental goals and the release of the
industry's first sustainability report. And in 2011, AEG introduced AXS,
a comprehensive entertainment platform serving as the company's primary
consumer brand, including AXS Ticketing, which provides fans the
opportunity to purchase tickets directly from their favorite venues via
a user-friendly ticketing interface, Examiner.com and the AXS TV
network. For additional information, visit http://www.aegworldwide.com.
Follow us on @BET_PR @BETExperience
BET NETWORKS
Marcy Polanco
212.975.3327
Marcy.Polanco@BET.net
or
Zabrina
Horton
310.481.3737
Zabrina.Horton@BET.net
or
Gina
Stikes
212.205.3225
Gina.Stikes@BET.net
or
STAPLES
CENTER/AEG
Cara Vanderhook
213.742.7273
Cvanderhook@aegworldwide.com
or
Cassandra
Zebisch
213.763.7712
CZebisch@aegworldwide.com
or
COCA-COLA
Yunice
Emir
404.676.8022
yemir@coca-cola.com
or
SLATE
PR
Shawn Purdy
212.235.6813
shawn@slate-pr.com
Source: BET Networks
News Provided by Acquire Media