Preschool-Focused App Distinguished by Live Streaming of Nick Jr.'s
Preschool Schedule and Curriculum-Based Interactivity
NEW YORK--(BUSINESS WIRE)--
Drawing from its success with the Emmy Award-winning Nick
App, Nickelodeon announced today it will launch this spring, the
Nick Jr. App - a new branded platform for preschoolers populated by
characters from its top-rated shows on TV: Dora the Explorer; Bubble
Guppies; PAW Patrol; and more. Available for iPad devices,
the Nick Jr. App is an experience designed for preschoolers that
incorporates signature Nick Jr. interactivity, discovery and surprises.
The app will feature high-level interactivity and educational
entertainment activities; offer short-form video and curriculum-based
content; and with authentication, access to full-length on-demand
episodes and live-streaming of Nick Jr., the 24-hour network from
Nickelodeon dedicated to preschoolers and moms.
"Like the Nick App, our Nick Jr. App creates an entirely new platform
for our preschool content and is literally designed to put characters
like Dora and Peter Rabbit at preschoolers' fingertips," said Cyma
Zarghami, President, Nickelodeon Group. "The Nick Jr. App offers a
broader content experience unlike anywhere else, along with deep
interactivity and educational elements to keep preschoolers engaged and
learning."
A unique feature of the app, which has been designed specifically for
preschoolers, is the high-level interactivity with characters like Dora
the Explorer, Molly and Gil from Bubble Guppies and Twist from The
Fresh Beat Band, who speak directly to the user upon entering each
new content area. The characters are fully animated and respond to users
through tap interactions, guiding preschoolers through the experience
and encouraging them to try new areas while helping to boost
problem-solving skills.
The Nick Jr. App immerses users into the world of each featured
character through content areas containing 3D elements and illustrations
that give realistic depth, like trees moving in the wind, shimmering
water and butterflies and birds flapping their wings. The series
included in the app include Dora the Explorer; Team Umizoomi;
Bubble Guppies; PAW Patrol; Peter Rabbit; Wallykazam!;
Go, Diego, Go!; Max & Ruby; The Fresh Beat Band;
The Backyardigans; and Blues Clues.
Content highlights of the Nick Jr. App include:
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An endless carousel menu featuring the preschool characters kids know
and love to help start their journey through the app;
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Educational and entertaining interstitials and Nick Jr.-themed music
videos;
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Curriculum content included in the app;
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Linear feed of Nick Jr. channel;
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Nick Jr. programming schedule.
The app will be available free for iPad devices via the App Store, and
will roll out on additional platforms in the coming months.
Full-length on-demand episodes and the linear feed in the Nick Jr. App
can be accessed by households that subscribe to a TV service package
with Nickelodeon from any one of 18 distributors, including Armstrong,
Astound, AT&T U-verse, Atlantic Broadband, Bright House Networks, Click!
Cable TV, DIRECTV, EPB Fiber Optics, Hawaiian Telcom, Massillon Cable
TV, Optimum/Cablevision, RCN, Service Electric Cablevision, Suddenlink,
Time Warner Cable, Verizon FiOS, Wave Broadband and WOW!, which
collectively reach more than 50 million homes.
The Nick Jr. App will be ad-supported with a commercial load similar to
Nickelodeon's preschool television block, with ads playing before
episodes begin and never within them.
The Nick Jr. App is developed by the same Nickelodeon digital team that
created the Emmy Award-winning Nick App. Launched February 2013, the
Nick App has surpassed more than eight million downloads globally. The
app serves as a creative sandbox for Nickelodeon, incubating new
animated and live-action content with the potential to spinoff new
series for television. It features made-for-digital short-form videos;
full-length on-demand episodes of Nick's hit series; behind-the-scenes
video and photos of kids' favorite Nick stars; and HTML5 games. The Nick
App is available on iOS and Android devices, Xbox, Kindle, and Windows 8.
Nickelodeon is TV's top destination for preschoolers and their parents,
with a current portfolio of smart and fun hits like Dora the Explorer,
PAW Patrol, Bubble Guppies, Peter Rabbit and Team
Umizoomi--which will all have new episodes premiering in the
upcoming 2014-2015 season. The network owns four of the top five
preschool shows on all television, including the two top-rated shows: PAW
Patrol; and Wallykazam!, which teaches literacy and
represents Nick's highest-rated preschool series premiere in almost 10
years.
The Nick Jr. App is part of Nickelodeon's biggest content pipeline it
has ever had, with new series and innovations on new platforms in every
genre — animation, live action, preschool and live events. For preschool
alone, the network is adding more than 100 hours of new preschool
content this season to its already robust, top-rated schedule of hits.
For the 2014-15 season, Nickelodeon will launch four more preschool
series, including: Dora and Friends, which features the iconic
character in new animated adventures, with new friends and a new
interactive curriculum; Blaze and the Monster Machines, a
CG-animated series featuring a STEM curriculum and telling the story of
eight-year-old AJ and his incredible monster truck Blaze; Shimmer &
Shine, an animated series following twin genies who accidentally
create havoc wherever they go, teaching the value of learning from
mistakes along the way; and, with a curriculum teaching problem-solving, Fresh
Beat Band of Spies, an animated spin-off of Nick's live-action
preschool hit, The Fresh Beat Band.
About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in more than 100 million households and
has been the number-one-rated basic cable network for 19 consecutive
years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIA.B).
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Nickelodeon
Tori Fernandes
Tori.Fernandes@nick.com
Source: Nickelodeon
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