Hollywood Stars, Media Titans and Business Leaders Featured at Top-Rated Nickelodeon's 2009 Upfront Presentation to the Advertising Community in NYC
Nickelodeon Unveils Bigger and Bolder Partnerships and Strategies Highlighted with Special Appearances by Slumdog Millionaire's Dev Patel, Acclaimed Motion Picture Producer Kathleen Kennedy, New TEENick "Chairman" Nick Cannon, Tornante Co.'s Michael Eisner, Viacom CEO Philippe Dauman, MTVN Chairman Judy McGrath, Walmart's Dottie Mattison, and Nick Star Keke Palmer
*Art Available Upon Request
"We're bringing innovation to every audience segment with bold new content for all ages," said Zarghami. "Nickelodeon just keeps getting bigger and bolder, moving into spaces we've never been before. With a proven thirty-year track record, we're more qualified than ever to wrap our arms around this current generation of kids and the first generation of Nick families to better serve our audience and partners."
During the 60 minute presentation, acclaimed film producer and executive
producer of
"Nickelodeon's reach into the family is ever-growing," commented Mattison. "The creative content they produce resonates across all ages and translates into mainstream products we believe in, so we're excited to be partnering on SpongeBob."
"Nickelodeon has been supportive of
"By serving as Honorary Chairman of TEENick, I'm bringing ideas for more shows and authentic ways to connect with the audience," said Cannon. "I grew up at Nickelodeon and am so excited to be an integral part of TEENick."
Nickelodeon's 2009 Upfront presentation was held two weeks before the end
of first quarter, as the brand advanced its number-one position with a
significant advantage over competitors. For the quarter-to-date
(
Nickelodeon's 1Q 2009 to date performance will mark its 56th consecutive
quarter as basic cable's top total day network for kids, tweens and total
viewers --the longest run of its kind. Nick tops with kids 2-11, averaging a
3.5/1.2 million K2-11, and total viewers, averaging a 2.2 million P2+ and
beating its nearest competitor by +40% (source:
Nickelodeon also highlighted its plans to add seven new series to its already top-notch roster of hits that currently include number-one ranked SpongeBob SquarePants and iCarly, as of 2009 to-date. The new series run the range of live action and animated shows, TV movies and game shows, super-serving preschoolers, kids, tweens, teens and families. There will be forthcoming announcements with details of these new shows in the next few months.
As Nickelodeon enters its landmark 30th anniversary year, the network will unify the TV channels (NOGGIN, The N, Nicktoons Network) and websites (Nick.com, Neopets, AddictingGames, among others) from its top-ranked portfolio under the single, globally recognized brand "Nickelodeon"--beginning 4Q 2009. This philosophy of "one brand" signals Nickelodeon's continued move toward serving the whole family through TV, online, consumer products, recreation and theatricals, as well as heightening its ability to seamlessly navigate audiences across its targeted entertainment platforms.
"Consolidating the brands across our portfolio and bringing them together under the single Nickelodeon umbrella reinforces our leadership in the marketplace as a global brand serving the whole family, with kids always at the center," added Zarghami. "'One brand' allows our audiences to easily find the content they want across all of our screens, and it anticipates the platform agnostic media environment and single currency that the audience and our industry are moving toward."
NOGGIN will be renamed Nick Jr., retaining its quality schedule of commercial-free, preschool-focused programming. The N assumes the name TEENick and will further develop and deliver on its mission of serving teens and tweens through programming reflecting the breadth and depth of 'teen-dom'. Nicktoons Network retains its name while continuing to organically grow its boy 6-11 audience through hit, action-oriented animated programming. Also, Nick.com will expand to become a hub for Nickelodeon's entire digital network of properties and brands, and will continue to serve as the leading content destination for kids.
Nickelodeon, now in its 30th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the
SOURCE Nickelodeon
-0- 03/12/2009
/CONTACT: Joanna Roses , +1-212-846-7326, Joanna.Roses@nick.com, or
Marianne Romano , +1-310-752-8208, Marianne.Romano@nick.com /
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/Web Site: http://www.nickpress.com /