Viewers Flock to Nickelodeon's Most-Watched Series Premiere Ever -- The Penguins of Madagascar
Penguins Draws 6.1 Million Total Viewers
Sets New Record as Nick's Most-Watched Animated Series Premiere with Kids 6-11; Scores a New Series Best with Tweens
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Highlights for The Penguins of
-- The Penguins ofMadagascar premiere episode "Launchtime" (Saturday, March 28 ,9:30 p.m. [ET /PT]) broke Nickelodeon records as the most-watched series premiere in Nickelodeon's history (replacing prior record holder All Grown Up in 2003 with 5.2 million total viewers), drawing 6.1 million total viewers (P2+), up +65% in delivery over last year. -- The telecast was Nick's most-watched and highest-rated animated premiere with kids 6-11, averaging an 11.0/2.3 million with K6-11, up +51% in rating. -- "Launchtime" drew the largest tween audience and rating for a Nickelodeon series premiere, posting a 10.8/2.3 million T9-14, up +54%. -- Penguins averaged an 8.5/3.0 million K2-11, up +53% and the second most-watched premiere in Nick's history with this demographic. -- The Penguins ofMadagascar delivered the highest rating ever for a show that followed the Kids' Choice Awards, retaining 77% of the KCA audience. -- A Penguins ofMadagascar dedicated mini site, which launched onOct. 30, 2008 , drew 2.4 million unique visitors since its debut, and featured a series of four new mini-games, which garnered 1.5 million game plays (3/12/09-3/30/09 ).
The Penguins of
Nickelodeon will feature two weeks of Penguins primetime premieres
weeknights until
Nickelodeon, now in its 30th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the
Source:
SOURCE Nickelodeon
CONTACT:
Thamar Romero, +1-212-846-7491
or
all for Nickelodeon
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