Nickelodeon Finishes First Quarter as Top-Rated Basic Cable Network Far Outdistancing Closest Competitors and Marking Record 56th Straight Quarter as Number One
Nickelodeon's Kids' Choice Awards and iCarly Nab Cable's Top Three Kid, Tween 1Q Telecasts; SpongeBob SquarePants and iCarly are 1Q's Top Kids' Shows
Nick at Nite, The N, Nicktoons Network and NOGGIN Post Best 1Qs Ever
Additionally, Nickelodeon Kids and Family TV networks -- NOGGIN, The N,
Nicktoons Network, and Nick at Nite -- all posted their best first quarter
performances ever and delivered solid year-over-year growth. Across the
entire
Nickelodeon's 1Q highlights include: -- Nick is number one with K2-11, earning a 3.6/1.2 million -- a +33% lead over the next closest kids' competitor (The Disney Channel, 2.7/925,000 K2-11) and +112% ahead of Cartoon Network (1.7/587,000 K2-11). -- Nick tops with total viewers, tallying 2.3 million P2+, +39% ahead of the number-two total day network, The Disney Channel (1.6 million P2+) and +106% over Cartoon Network (1.1 million P2+). -- Nick is number one with K6-11, averaging a 3.1/667,000 K6-11, +15% ahead of the number-two kids' net (The Disney Channel: 2.7/563,000 K6-11) and +72% ahead of Cartoon Network (1.8/377,000 K6-11). -- Nick leads with tweens, averaging a 2.3/490,000 T9-14, a +15% lead over closest tween competitor (The Disney Channel, 2.0/428,000 T9-14) and +92% ahead of Cartoon Network (1.2/266,000 T9-14). -- Nick is the number-one destination for preschoolers on commercial TV, averaging a 4.2/577,000 K2-5, +56% ahead of The Disney Channel (2.7/362,000) and +180% ahead of Cartoon Network (1.5/210,000). -- Nickelodeon owns four of the top five animated shows for kids 2-11 in 1Q09, including: SpongeBob SquarePants (#1); Back at the Barnyard (#2); The Mighty B! (#3) and The Fairly OddParents (#5). Nickelodeon's programming highlights for 1Q include: -- Nickelodeon's 2009 Kids' Choice Awards (Saturday, March 28 ) slimed its way to become basic cable's number-one telecast of 2009 with kids and tweens. The star-studded telecast set a new record as the biggest Kids' Choice Awards to date, drawing a record 7.7 million total viewers (P2+) and earning its highest ratings ever among kids and tweens. -- iCarly is basic cable television's number-one show for kids 2-11, kids 6-11 and total viewers for 1Q. iCarly's "iLook Alike" (March 7, 2009 ) is the year's number-two cable telecast with kids, behind only Nickelodeon's 2009 Kids' Choice Awards. iCarly's "iKiss" (Jan. 3, 2009 ) follows the Kids' Choice Awards as the year's number-two telecast with tweens on cable television. -- iCarly's ratings are up +63% with K2-11 (8.8/3.1 million K2-11) and up +104% among tweens (10.2/2.2 million T9-14) over last year. -- iCarly is the highest-rated program with K6-11 and T9-14 on Saturday nights. -- Nickelodeon's premiere of the CGI-animated series The Penguins ofMadagascar (Saturday, March 28 ) broke records as the most-watched series premiere in Nickelodeon's history with 6.1 total million viewers (P2+), delivering the most kids 6-11 for an animated series premiere on Nick, and the best new series premiere performance ever with tweens. -- True Jackson, VP is television's second highest-rated show for kids 6-11 and tweens 9-14 on Saturday nights, behind number-one iCarly. TrueJackson , VP ratings are up +24% among K6-11 (7.2/1.5 million K6-11) and +40% among T9-14 (6.3/1.3 million T9-14) year-to-date. -- Celebrating its 10th anniversary this year, SpongeBob SquarePants is the number-one animated show with kids 2-11 for the quarter. SpongeBob SquarePants has been the number-one animated program with kids 2-11 for more than seven consecutive years. Nickelodeon's Kids and Family portfolio highlights for 1Q include: -- Nick at Nite scored its most-watched quarter ever with Adults 18-49 and Men 18-49, netting 16 consecutive months of year-over-year growth. -- It is total day's number-one cable network with W18-49 this quarter, averaging a 0.8/436,000 W18-49 (up +14%); and the number two with A18-49, averaging a 0.6/690,000 A18-49 (up +20%) and 1.5 million total viewers (up +5%). -- Led by the success of new hit series Wolverine and The X-Men, Nicktoons Network earned its best 1Q performance and posted double-digit gains with all key demos. -- 1Q09 is Nicktoons Network's most-watched and highest-rated 1Q with kids 6-11, boys 6-11, tweens 9-14, boys 9-14 and total viewers. -- The network is up +33% over last year with K6-11; +25% with B6-11; +50% with T9-14; +33% with B9-14; and +58% with total viewers. -- The N delivered its best quarterly performance ever and its biggest teen and total viewer audience in 1Q. -- Delivery for the quarter during its total day with teens (T12-17) and total viewers is up double-digits by +23% and +47%, respectively, over last year. -- January marked The N's most-watched month ever with total viewers. -- NOGGIN delivered its most-watched and highest-rated quarter ever with kids 2-5 and total viewers, posting double-digit yearly gains in 1Q. -- NOGGIN ends 1Q as the number-two preschool cable network in total day, second only to Nickelodeon, posting growth of +40% K2-5 and +41% P2+. --January 2009 was NOGGIN's best monthly delivery with total viewers andMarch 2009 was its most-watched month ever with kids 2-5.
Nickelodeon, now in its 30th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the
All numbers above are based on
SOURCE Nickelodeon
CONTACT:
or
Thamar Romero,
+1-212-846-7491
/Web Site: http://www.nickpress.com